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Media and entertainment companies need a comprehensive understanding of their consumers to increase subscriber acquisition and retention, improve advertising revenue, and differentiate their services. Customer 360 solutions on AWS unify customer data, contextual insights, and behavioral data to provide the understanding required to deliver connected customer campaigns, experiences, and journeys across owned, earned, and paid channels. These connected strategies lead to enhanced marketing effectiveness, customer lifetime value, and share of wallet through personalized, actionable messaging.
Partner Solutions
Software, SaaS, or managed services from AWS Partners
mParticle is the customer data platform (CDP) of choice for the world’s leading multi-channel consumer brands. Leading business-to-consumer (B2C) companies use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey.
Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium empowers brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure.
StellarAlgo's suite including fully-managed Customer Data Platform (CD), Data Lakehouse (DLH), Machine Learning Toolkit (MLT), and associated Productized Integrations.
Braze is architected for speed, breadth, and secure ecosystem interoperability, enabling travel and hospitality brands to orchestrate live marketing and operational messaging programs that incorporate consumer, enterprise, and third-party data.
