Data is an invaluable resource in today’s world and it is growing in volume and complexity faster than ever before. Traditional data warehousing systems cannot keep up. With rigid architectures that require significant investment to maintain, update, and secure, they do not give organizations the opportunity to make the most of their data.

Moving to a cloud data warehouse like Amazon Redshift liberates your analytics from these limitations. You can run queries across petabytes of data in your data warehouse and extend into your data lake, what we call a “lake house” approach.

Learn more about migrating to Redshift from the following self-service migration guide or get in touch with us today to learn more about how we can accelerate your migration.

Netezza Migration Guide >>

Introduction to Data Warehousing on AWS with Amazon Redshift (1:35)

Why migrate?

Set up, deploy, and manage with ease

Amazon Redshift is fully managed and simple to use, enabling you to deploy a new data warehouse in minutes and load virtually any type of data from a range of cloud or on-premises data sources. It automates most of the common administrative tasks to manage, monitor, and scale your data warehouse, so you can spend your time on more productive, needle-moving endeavors. It delivers fast query performance, improves I/O efficiency, and scales up or down as your performance and capacity needs change.

Get scale and flexibility

With your data warehouse on AWS, you can go beyond data loaded on to local disks and query vast amounts of unstructured data in your Amazon S3 data lake - without having to load or transform any data. You can query data in open formats, including CSV, TSV, Parquet, Sequence, and RCFile. Having your data available in open formats in your data lake ultimately gives you the flexibility to use the right engine for different analytical needs.

Operate at the lowest cost

Start small at $0.25 per hour and scale up to petabytes for under $1,000 per terabyte per year. Pay for compute and storage separately and only pay for the storage you use. Use pause and resume for clusters not in use and know how much you'll spend with predictable monthly costs. Amazon Redshift is at least 50% less expensive than all other cloud data warehouses and less than one-tenth the cost of most on-premises systems.

Perform the fastest queries

Redshift is the world’s fastest cloud data warehouse and gets faster every year, so you can derive insights from your data even more quickly. For performance intensive workloads, you can use the new RA3 instances to get up to 3x the performance of any cloud data warehouse.

Customer Success: OLX Group (2:27)

Common migrations

Netezza to Redshift


Nielsen was running a legacy on-premise data warehouse based on Netezza until the company built a new, data-lake-based architecture with Amazon Redshift.

Learn how Nielsen migrated to Redshift »

Oracle to Redshift’s on-premises Oracle infrastructure was hard to maintain and operate, so the company decided to switch to Amazon Redshift.

Learn how migrated to Redshift »

Teradata to Redshift


Equinox Fitness migrated to Redshift from its Teradata on-premises data warehouse to reduce time-to-insight and control infrastructure costs.

Learn how Equinox Fitness migrated to Redshift »

SQL Server to Redshift


Intuit moved its mission-critical workloads to Amazon Redshift from its on-premises environment to speed development, innovate faster, and better solve customers’ needs.

Learn how Intuit migrated to Redshift »

Migration tools

If you are looking to move off of your legacy data warehouse, we can help with managing and reducing licensing commitments from legacy vendors, providing expert advice and tools to re-factor your data warehouse and applications, and issuing funding and incentives to migrate in a cost-neutral way.

For qualified customers, the Database Freedom program offers:


Recent AWS re:Invent and Summit Sessions on Redshift Migrations

AWS re:Invent 2019: Migrate your data warehouse to the cloud, featuring Nielsen (50:39)
AWS re:Invent 2019: Migrate your data warehouse to the cloud, ft. Fannie Mae (59:08)
AWS re:Invent 2019: Migrating your data warehouses to Amazon Redshift (1:06:21)
How Equinox Fitness Clubs Migrated to a Modern Data Warehouse (57:25)

Recent AWS Online Tech Talks on Redshift Migrations

Practical Tips for Migrating Your IBM Netezza Data Warehouse to the Cloud (23:23)
Accelerate Your Analytics by Migrating to a Cloud Data Warehouse (35:03)

Customer Testimonials

Nielsen builds innovative cloud-native data reporting platform on AWS (2:08)
Equinox drives personalized customer experiences with an AWS data lake architecture (1:58)
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