Canalys study reveals power of AWS co-sell in driving partner revenue growth and customer success
Effective partnership and co-selling strategies are critical for cloud success in today's market. A new Canalys study commissioned by AWS examines the significant benefits of co-selling for AWS partners and customers.
Key findings from the Canalys Report:
- Partners who frequently co-sell with AWS saw 51% higher average revenue growth compared to infrequent co-sellers
- 65% of partners reported higher close rates when co-selling with AWS
- 54% of partners secured larger deals through co-sell motions
- 80% of partners view AWS Marketplace as an important part of their co-sell strategy
The report provides actionable insights on optimizing co-sell strategies, leveraging AWS resources effectively, and maximizing the $6.40 in services revenue available for every $1 of AWS infrastructure sold.
Download the full report to learn:
- Best practices for successful co-selling with AWS
- How to unlock the full partner ecosystem multiplier
- The growing role of AWS Marketplace in co-sell motions
- Ideal co-sell journeys to drive mutual succes
Related content
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AWS Partner Network (APN) provides resources to help partners build successful AWS-based businesses and solutions. Learn how APN can accelerate your journey and maximize co-sell opportunities.
AWS Marketplace
Discover how AWS Marketplace is evolving to enable new partner opportunities, streamline procurement, and drive cloud innovation for customers.
AWS Partner Stories
See how AWS partners are leveraging co-sell motions to drive customer success across industries. Read partner case studies and success stories.
Canalys, The power of partnerships: unlocking the AWS co-sell opportunity, October 2024. This graphic was published by Canalys as part of a larger research document and should be evaluated in the context of the entire document. The Canalys document is available upon request from AWS.