Airtable, a no-code platform for building business applications, has integrated Amazon Bedrock to power its new AI layer. This partnership allows Airtable to offer customers choice in AI models, secure data handling within their VPC, and seamless integration of generative AI into workflows. Airtable AI enables non-technical users to leverage AI for tasks like analyzing customer feedback, enhancing marketing content, and performing data Q&A, all within an intuitive low-code environment. The collaboration showcases how AWS services like Amazon Bedrock can democratize AI adoption across organizations, fostering innovation and efficiency in various business processes.