AWS Marketplace is a curated digital software catalog that allows AWS customers to find, test, and purchase third-party software licenses. This video provides an introduction to AWS Marketplace, including a service overview and insights into why customers and technology partners are increasingly adopting it as a strategic sales channel. The AWS Marketplace homepage offers a variety of software categories and delivery methods, with over 325,000 customers deploying software through self-service or private offer features. Benefits for customers include consolidated billing, pay-as-you-go options, and flexible payment terms. For sellers, AWS Marketplace provides access to a large customer base, streamlined procurement processes, and improved sales efficiency. To learn more about AWS Marketplace features and getting started, viewers are encouraged to review the seller and buyer guides, as well as check out the AWS Marketplace YouTube channel for additional content.