Michael Leighty from AWS demonstrates the new AWS Bot Control for Targeted Bots feature for AWS WAF. This advanced security layer protects against sophisticated bots targeting critical enterprise applications like e-commerce and financial services websites. The video showcases how to easily enable and configure the feature, including browser interrogation, fingerprinting, and behavioral analysis techniques. It also demonstrates how to use the new challenge action for custom rules, allowing fine-tuned bot detection and mitigation strategies.