We use essential cookies and similar tools that are necessary to provide our site and services. We use performance cookies to collect anonymous statistics, so we can understand how customers use our site and make improvements. Essential cookies cannot be deactivated, but you can choose “Customize” or “Decline” to decline performance cookies.
If you agree, AWS and approved third parties will also use cookies to provide useful site features, remember your preferences, and display relevant content, including relevant advertising. To accept or decline all non-essential cookies, choose “Accept” or “Decline.” To make more detailed choices, choose “Customize.”
Customize cookie preferences
We use cookies and similar tools (collectively, "cookies") for the following purposes.
Essential
Essential cookies are necessary to provide our site and services and cannot be deactivated. They are usually set in response to your actions on the site, such as setting your privacy preferences, signing in, or filling in forms.
Performance
Performance cookies provide anonymous statistics about how customers navigate our site so we can improve site experience and performance. Approved third parties may perform analytics on our behalf, but they cannot use the data for their own purposes.
Allowed
Functional
Functional cookies help us provide useful site features, remember your preferences, and display relevant content. Approved third parties may set these cookies to provide certain site features. If you do not allow these cookies, then some or all of these services may not function properly.
Allowed
Advertising
Advertising cookies may be set through our site by us or our advertising partners and help us deliver relevant marketing content. If you do not allow these cookies, you will experience less relevant advertising.
Allowed
Blocking some types of cookies may impact your experience of our sites. You may review and change your choices at any time by selecting Cookie preferences in the footer of this site. We and selected third-parties use cookies or similar technologies as specified in the AWS Cookie Notice.
Your privacy choices
We display ads relevant to your interests on AWS sites and on other properties, including cross-context behavioral advertising. Cross-context behavioral advertising uses data from one site or app to advertise to you on a different company’s site or app.
To not allow AWS cross-context behavioral advertising based on cookies or similar technologies, select “Don't allow” and “Save privacy choices” below, or visit an AWS site with a legally-recognized decline signal enabled, such as the Global Privacy Control. If you delete your cookies or visit this site from a different browser or device, you will need to make your selection again. For more information about cookies and how we use them, please read our AWS Cookie Notice.
К сожалению, данный материал на выбранном языке не доступен. Мы постоянно работаем над расширением контента, предоставляемого пользователю на выбранном языке. Благодарим вас за терпение!
With AWS, adidas can now deploy applications 40-times faster. It has also improved page-load times by 50 percent and was able to scale easily when a popular sneaker generated 1 million sales in just 2 days.
adidas is Europe’s largest sportswear company and one of the most recognizable brands on the planet. In 2019, it sold 1.1 billion items worldwide. With consumers having more choice and more ways to shop than ever before, adidas wanted to drive real-time engagement with its customers through mobile apps. This required the company to change the way it built and deployed applications. In this video, Markus Rautert, vice president of platform engineering and architecture at adidas Global IT, explains how AWS helps the company connect with customers. adidas uses data streaming, machine learning, and artificial intelligence services to recognize trends and predict future product offerings.
AWS is the foundation to scale our platforms, where we continue to build the most differentiating applications for our consumers, and where we want to learn from our consumers and athletes."
Markus Rautert Vice President of Platform Engineering and Architecture at adidas Global IT
AWS Services Used
Amazon S3
Amazon Simple Storage Service (Amazon S3) is an object storage service offering industry-leading scalability, data availability, security, and performance.
Amazon Athena is a serverless, interactive analytics service built on open-source frameworks, supporting open-table and file formats. Athena provides a simplified, flexible way to analyze petabytes of data where it lives.
Preparing your data to obtain quality results is the first step in an analytics or ML project. AWS Glue is a serverless data integration service that makes data preparation simpler, faster, and cheaper.
A Positivo Tecnologia, empresa brasileira fundada em 1989, destaca-se no setor educacional desenvolvendo soluções tecnológicas. Através do Educacional – Ecossistema de Tecnologia e Inovação, a Positivo oferece plataformas de aprendizagem, conteúdos interativos e ferramentas de gestão escolar.
Um marco significativo foi a integração do assistente de IA generativa, Maria, na plataforma Aprimora em 2023, aprimorando o suporte aos alunos. Em parceria com a Nextios e a AWS, a Positivo lançou o projeto Professor Digital, um assistente de IA generativa para apoiar professores, alunos e gestores com tarefas diversas, como resumos de aulas e elaboração de provas, integrado ao Hub Educacional.
O projeto foi apresentado com sucesso na Bett Educar 2024, destacando uma arquitetura inovadora baseada em serviços AWS, como Amazon Bedrock, AWS Lambda, e Amazon Transcribe. A solução utiliza uma técnica chamada prompt chain, proporcionando respostas rápidas e eficazes, criando uma experiência fluida para os usuários.
A evolução do Professor Digital inclui a integração com edtechs e a capacidade de gerar conteúdos automaticamente. A Positivo continua a explorar novas funcionalidades e a melhorar a ferramenta, visando implementar soluções educacionais mais inteligentes e eficientes.
O objetivo futuro é "produtizar" o Professor Digital, tornando-o amplamente disponível para escolas, e continuar a agregar valor através da IA generativa, facilitando a gestão educacional e melhorando a experiência de aprendizado.
A C&C Casa e Construção, uma das maiores empresas varejistas do segmento de home center para pisos e revestimentos do Brasil, acaba de migrar sua operação de e-commerce para a nuvem AWS. Com a mudança, a operação – que movimenta mais de R$ 10 milhões mensais – teve sua estrutura reduzida de 19 servidores físicos para 7 servidores virtuais, agilizando o atendimento aos clientes e simplificando a gestão do ambiente e a possibilidade de poder contar com novos recursos em poucas horas, em processos que no ambiente anterior poderiam levar dias.
Bedrock Streaming est une entreprise française qui développe une plateforme de streaming vidéo en marque blanche pour plusieurs diffuseurs européens ; elle propulse notamment des services tels que M6+. Implantées principalement à Lyon, ses équipes techniques sont régulièrement confrontées à des défis complexes liés à la résilience et à la scalabilité des systèmes.
Learn how Chicks Lifestyle migrated to AWS in just six weeks, resolving point-of-sale bottlenecks and enhancing customer satisfaction during peak demand periods.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.
