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How NatWest Bank Personalizes the Customer Experience Using AWS
NatWest Group is one of the largest banks in the United Kingdom. Formally established in 1968, the company has origins dating back to 1727. NatWest Group seeks to use its rich legacy data to innovate and personalize its personal, business, and corporate banking and insurance services. Zackary Anderson, the chief data and analytics officer, discussed the company's use of machine learning and data analytics to engage and personalize messaging for its large customer base of 20 million customers. NatWest Group has successfully deployed nearly 100 machine learning models, using Amazon SageMaker, with the goal of having thousands in the next two years. The impact of its personalized messaging approach has been significant, including saving customers in poorer neighborhoods nearly half a million pounds in ATM fees within six months, reducing fraud, and enhancing overall customer wellbeing.
AWS Services Used
Amazon SageMaker
Amazon SageMaker is built on Amazon’s two decades of experience developing real-world ML applications, including product recommendations, personalization, intelligent shopping, robotics, and voice-assisted devices.
Factoring services company Capital Express wanted to improve client evaluations and grow its business, but it had an outdated system that made accessing data difficult. The company teamed up with AWS Partner NetRed to migrate its data using capabilities from Amazon Web Services (AWS). Migrating helped Capital Express create Advance, an innovative financial management tool that offers real-time data processing. Implementing Advance cut monthly operating costs by 94 percent. It also reduced the time needed for client enrollment and IT consultations to just five minutes. These improvements streamlined operations and enabled faster service delivery, dramatically increasing the growth potential of Capital Express and helping it meet customer needs faster.
Moov, a payment processor with direct connections to major card networks and payment systems, ensures scalability and availability for high-demand scenarios, from political campaigns to exclusive product drops. With AWS as the backbone, Moov’s solutions connect seamlessly, enabling faster and more scalable money movement across its network. Thanks to AWS Partner Visa and Visa Cloud Connect on AWS, Moov eliminated the need for traditional data centers and infrastructure, streamlining access to payment networks. This innovation delivers immediate transaction insights to customers already on AWS, enhancing the end-user experience and redefining payment processing.
Mortgage Advice Bureau (MAB) is an established, multi-award winning, UK mortgage intermediary that provides advice, both through its own branded brokers and through other brokers. It processes about 12,000 mortgages a month and receives around 400 complaints per year. Those complaints, however, are a serious matter, because MAB is regulated by the UK’s Financial Conduct Authority (FCA), whose Financial Ombudsman is the last resort for disputes. MAB wanted to ensure that it could resolve complaints in a timely manner and before they were escalated to the Financial Ombudsman. It engaged AWS Partner BJSS to help build a solution using AI on Amazon Web Services (AWS) to speed up the processing of complaints, reducing initial response times by 75 percent.
Bolsa de Productos de Chile had to manually review up to 2,000 invoices per day, proving to be too much to handle which could also cause errors. They partnered up with AWS Partner Morris & Opazo and Amazon Web Services (AWS) to help implement an generative AI-powered solution called Puerto X Monitor to automate invoice validation and reduce operational risk. The results featured a reduced need for large teams of industry experts as well as improved risk management and help to validate over 1 million invoices to date.
Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.