The public has come to expect service brands to have a strong mobile presence or an app at the very least, and in some cases to be completely mobile-first.
But this isn't news. Everyone's aware of how consumer behavior has changed to favor mobile channels since the evolution of smartphones in the late 2000s.
And yet, even though the world has been this way for over a decade, retail banking just hasn't kept pace. It's often a rigmarole to set up direct debits and standing orders through your mobile, and checking your balance can mean jumping through several hoops before you get to what you want.
These days, customers expect a better service from the banking sector. They've grown frustrated by its outdated ways, especially with so many other established industries like healthcare and retail shifting to mobile almost seamlessly.
In 2014, Starling decided to respond to that frustration. The startup saw a gap in the market for a business that could combine the convenience of a mobile-first user experience with the functionality of a fully licensed bank.
So it set out to build a new service.
Watch Anne Boden, CEO and founder of Starling Bank, discuss how the company has used AWS to build a fast, scalable, compliant infrastructure and to release new features every day.
Watch this video to learn how Starling Bank manage its privileges for releases on AWS via automation with Slack. Not only that but it's mostly serverless too! Learn more about This Is My Architecture.
A number of new features have been added to the customer-facing app Starling customers use to manage their current accounts, including:
- Account set-up that takes just minutes.
- Faster payments.
- Data that tracks where they’re spending their money and on what.
- Instantly adjustable overdrafts.
- Integration of Apple Pay and Android Pay.
- International security and zero roaming fees.
Soon Starling customers will be able to:
- Ask Amazon Alexa to pay their utility bills, or ask how much they spent on cabs last week.
- Find cheaper alternatives for services like utilities.
- Save automatically thanks to integration with companies like MoneyBox.
- Make international currency transfers with TransferWise.
- Use their fully tracked credit history to help with mortgage approvals.
If you want to create your own cloud business, we'll be with you all the way.
Find out how to get started on AWS.
Or get more information on how AWS Activate can help you fast-track through the early stages of development (and avoid the common pitfalls along the way).
You can also learn more about financial services workloads on AWS.