Measurement, Attribution & Verification

Advertising and Marketing teams need to understand the impact of different tactics on sales and revenue, and know how to optimize their marketing efforts accordingly. With Measurement, Attribution & Verification solutions, organizations are able to leverage analytics and machine learning to draw insights on correlation and causation from disparate data sets in order to optimize advertising and marketing activities and spend.

AWS Services
AWS Solutions
Partner Solutions
Guidance

AWS Services

Purpose-built cloud products

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AWS Solutions

Ready-to-deploy solutions assembling AWS Services, code, and configurations

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  • Clickstream Analytics on AWS

    Deploy a solution that automatically provisions a configurable data pipeline to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications.

  • Amazon Marketing Cloud Uploader from AWS

    Deploy this solution to easily upload first-party signals into Amazon Marketing Cloud (AMC) for evaluating and planning advertising campaigns.

  • Amazon Marketing Cloud Insights on AWS

    Amazon Marketing Cloud Insights on AWS helps advertisers and agencies to easily analyze and improve campaigns running on Amazon Ads.
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Partner Solutions

Software, SaaS, or managed services from AWS Partners

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  • Datazoom Data-as-a-Service Platform

    Our Data-as-a-Service platform provides data collection (SDKs, Libraries, APIs), processing (standardization, transformation, enrichment, sampling) and delivery in real-time.

  • LiveRamp Identity Resolution

    Enable LiveRamp's foundational identity solutions, including identity resolution and transcoding, for AWS. Generate a common ID for all customers within a collaboration to more accurately match and analyze across shared datasets, supporting privacy-enhanced media planning, insights, data enrichment, media activation, and measurement use cases.

  • StarTree Cloud

    StarTree Cloud is a fully-managed real-time analytics platform for user-facing applications, designed for OLAP at massive speed and scale. Powered by Apache Pinot™, StarTree Cloud provides enterprise-grade reliability and advanced capabilities such as tiered storage, plus additional indexes and connectors. It integrates seamlessly with transactional databases and event streaming platforms, ingesting data at millions of events per second and indexing it for lightning-fast query responses.

  • Habu Data Collaboration Orchestration Software

    Habu offers data collaboration software operating on top of AWS, walled gardens, and other data clean rooms. For those looking to stand up their own data clean rooms or wanting to scale their collaboration efforts, Habu is the solution for smart brands.

  • AdPredictive Customers 360

    Best-in-class customer intelligence. Unlimited customer profiles, impactful insights and actionable IDs – all secured by AWS Clean Rooms. Understand your customers and impact business outcomes with AdPredictive Customers 360.

  • Optable AWS Connector

    Optable AWS Connector enables interoperability between the Optable data collaboration platform and AWS clean rooms.
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Guidance

Prescriptive architectural diagrams, sample code, and technical content

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