Measurement, Attribution & Verification

Advertising and Marketing teams need to understand the impact of different tactics on sales and revenue, and know how to optimize their marketing efforts accordingly. With Measurement, Attribution & Verification solutions, organizations are able to leverage analytics and machine learning to draw insights on correlation and causation from disparate data sets in order to optimize advertising and marketing activities and spend.

AWS Services
AWS Solutions
Partner Solutions
Guidance

AWS Services

Purpose-built cloud products

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AWS Solutions

Ready-to-deploy solutions assembling AWS Services, code, and configurations

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  • Clickstream Analytics on AWS

    Deploy a solution that automatically provisions a configurable data pipeline to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications.

  • Amazon Marketing Cloud Uploader from AWS

    Deploy this solution to easily upload first-party signals into Amazon Marketing Cloud (AMC) for evaluating and planning advertising campaigns.

  • Amazon Marketing Cloud Insights on AWS

    Amazon Marketing Cloud Insights on AWS helps advertisers and agencies to easily analyze and improve campaigns running on Amazon Ads.
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Partner Solutions

Software, SaaS, or managed services from AWS Partners

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  • Granular Marketing Mix Modeling

    Deloitte Digital’s Granular Marketing Mix Modeling (GMMM) is the most future proof and holistic approach offered in the industry today, connecting with your platforms and closed media ecosystems, and applying AI and ML to deliver insights and visibility into how media-spend and strategy are affecting ROI, and to provide forecasting across all channels and tactics to optimize your efficiencies. GMMM adopters have achieved 15-20%+ in savings/efficiency.

  • HUMAN Security Bot Defender

    Human Security's Bot Defender provides the most powerful, accurate, and proven bot detection solution. PerimeterX is built upon machine learning based behavioral analytics to achieve the highest level of detection accuracy and scalability. It also includes the most comprehensive set of integrations for seamless deploy

  • Neustar Identity Resolution

    Brands, agency, and publishers want to collaborate through clean rooms to build audiences, generate new customer insights, and measure/optimize the impact of marketing. However, collaborators often struggle with low match rates between data sets due to the unprecedented challenges of data deprecation, scarcity, and fragmentation of data.
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Guidance

Prescriptive architectural diagrams, sample code, and technical content

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