Using AWS, Digital Foodie helps retailers satisfy the growing demand for online grocery shopping, while reducing infrastructure costs by up to 30 percent. Its customizable e-commerce platform enables retailers to sell products online and operate services such as click-and-collect, home delivery, and drop shipping. Digital Foodie has created a scalable, reliable architecture using services such as Amazon Elastic Compute Cloud (Amazon EC2), Elastic Load Balancing and Amazon Relational Database Service (Amazon RDS).