Customer Stories / Automotive

2024
bmw group

BMW Group on AWS: The Dynamics of Driving Innovation in the Cloud

Join this fireside chat to hear what BMW Group vice president of connected vehicle platforms, Dr. Céline Laurent-Winter, has to say about reliability, scale, and security in the Amazon Web Services (AWS) Cloud.

BMW built its Cloud Data Hub on AWS to handle growing volumes of data from more than 20 million connected vehicles worldwide that generate billions of requests a day. Talking with Mindy Ferguson, vice president of AWS messaging and streaming, Dr. Laurent-Winter takes us on the journey so far—and the new innovation projects such as using Amazon Bedrock and generative artificial intelligence (AI) to increase development efficiency and create new digital products fast.

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We share the same core principles. Things like reliability, scalability, and also data privacy is very important to us, and for you [AWS] too."

Dr. Céline Laurent-Winter
VP of Connected Vehicle Platforms

AWS Services Used

Amazon Bedrock

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI.

Learn more »

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