Customer Stories / Automotive / Germany

2015
BMW Group logo

BMW at AWS re:Invent 2015

The BMW Group is using AWS for its new connected-car application that collects sensor data from BMW 7 Series cars to give drivers dynamically updated map information. BMW Group is one of the leading manufacturers of premium cars and mobility services in the world, with brands such as Rolls Royce, BMW, and Mini. BMW built its new car-as-a-sensor (CARASSO) service in only six months leveraging Amazon Simple Storage Service (Amazon S3), Amazon Simple Queue Service (Amazon SQS), Amazon DynamoDB, Amazon Relational Database Service (Amazon RDS), and AWS Elastic Beanstalk. By running on AWS, CARASSO can adapt to rapidly changing load requirements that can scale up and down by two orders of magnitude within 24 hours. By 2018 CARASSO is expected to process data collected by a fleet of 100,000 vehicles traveling more than eight billion kilometers.

AWS Services Used

Amazon S3

Object storage built to retrieve any amount of data from anywhere

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Amazon Simple Queue Service

Fully managed message queuing for microservices, distributed systems, and serverless applications

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Amazon Relational Database Service

Set up, operate, and scale a relational database in the cloud with just a few clicks

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AWS Elastic Beanstalk

Deploy and scale web applications

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More BMW Customer Stories

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  • Germany

    BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

    BMW Group uses AWS to process 10 TB of data daily from 1.2 million vehicles, create a voice-activated personal in-vehicle assistant, and derive real-time insights from vehicle and customer telemetry data. The organization, based in Germany, is a leading manufacturer of premium automobiles and motorcycles. BMW Group runs its Cloud Data Hub on AWS, using Amazon SageMaker to train models for predictive analysis.
    2020
  • United States

    BMW Group Uses Amazon SageMaker for Sustainable Mobility

    In this AWS re:Invent 2022 video, Marco Görgmaier, general manager “Data transformation & Artificial intelligence” at BMW Group, discusses how the company uses Amazon SageMaker geospatial capabilities to deliver sustainable mobility solutions around the globe.

    2023
  • Germany

    Bosch and BMW: The next generation of vehicle technologies

    learn how Bosch and BMW use vehicle data to accelerate innovation by processing data inside the vehicle and in the cloud.
    2022
  • Germany

    BMW: Digital customer engagement for automotive

    Learn how BMW use and partner with AWS to deeply engaging shoppers and vehicle owners through service offerings and improving customer trust, sales and lifecycle transparency, and convenience.
    2022
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