Customer Stories / Automotive / Germany

2023
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AWS re:Invent 2023

BMW Group Uses AWS and Generative AI to Maintain Its Premium Edge

Jens Kohl, BMW Group head of offboard architecture, talks about how the company continuously strives to deliver services that delight customers. Driving innovation in the automotive sector, its 450 DevOps teams worldwide use AWS and generative artificial intelligence (AI) to improve quality, sustainability, and reliability, while reducing costs. Using Amazon Bedrock, BMW can use the latest foundation models and knows that data remains secure within the company’s ecosystem.

Learn more about how BMW Group continues to innovate on AWS

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We try to make the driving experience even more enjoyable. A good example of this is how we use Amazon Fire TV in the backseats of our i7. And another example is our Intelligent Personal Assistant powered by Amazon Alexa.”

Jens Kohl
Head of Offboard Architecture, BMW Group

AWS Services Used

Amazon Bedrock

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models (FMs) from leading AI companies like AI21 Labs, Anthropic, Cohere, Meta, Stability AI, and Amazon via a single API, along with a broad set of capabilities you need to build generative AI applications with security, privacy, and responsible AI.

Learn more »

More BMW Group Customer Stories

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  • Germany

    How BMW Group uses AWS serverless analytics for a data-driven ecosystem

    Data drives BMW’s personalized customer experiences, connected mobility solutions, and analytical insights. This session walks through the journey of building BMW Group’s Cloud Data Hub. BMW Group’s technical lead, Simon Kern, dives deep into how the company is leveraging AWS serverless capabilities for delivering ETL functions on big data in a modularized, accessible, and repeatable fashion and provides insight into the next steps of the journey. The services used in BMW Group’s AWS architecture are discussed, including AWS Glue, Amazon Athena, Amazon SageMaker, and more.
    2020
  • Germany

    BMW Group Uses AWS-Based Data Lake to Unlock the Power of Data

    BMW Group uses AWS to process 10 TB of data daily from 1.2 million vehicles, create a voice-activated personal in-vehicle assistant, and derive real-time insights from vehicle and customer telemetry data. The organization, based in Germany, is a leading manufacturer of premium automobiles and motorcycles. BMW Group runs its Cloud Data Hub on AWS, using Amazon SageMaker to train models for predictive analysis.
    2020
  • United States

    BMW Group Uses Amazon SageMaker for Sustainable Mobility

    In this AWS re:Invent 2022 video, Marco Görgmaier, general manager “Data transformation & Artificial intelligence” at BMW Group, discusses how the company uses Amazon SageMaker geospatial capabilities to deliver sustainable mobility solutions around the globe.

    2023
  • Germany

    Bosch and BMW: The next generation of vehicle technologies

    learn how Bosch and BMW use vehicle data to accelerate innovation by processing data inside the vehicle and in the cloud.
    2022
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