Customer Stories / Media & Entertainment

2018

AWS re:Invent 2018: Fender Uses AWS to Bring Music to More Customers

Fender went all in on AWS to better engage with customers and gain supply-chain efficiencies. Fender, made famous by the likes of Jimi Hendrix, is the world's largest maker of stringed instruments by revenue.

Fender runs its Fender Play, Fender Tune, and Fender Tone apps on AWS, which help customers learn to play guitar, tune their instruments, and control digital amplifiers.

The company uses AWS services including AWS Lambda, Amazon DynamoDB, and Amazon API Gateway to store and deliver more than 700 TB of video and more than 4.9 million lessons to customers. The company also uses IoT on AWS to monitor factory conditions and Amazon SageMaker to choose the best wood to use in its guitars. Ethan Kaplan, chief product officer at Fender, spoke at re:Invent 2018.

kr_quotemark

Fender has powered the music business for the last 70 years and now, with Amazon Web Services tools, Fender and Fender Digital are looking forward to powering the next generation of musicians for the next 70 years."

Ethan Kaplan
Chief product officer, Fender Digital

AWS Services Used

AWS Lambda

AWS Lambda is a serverless, event-driven compute service that lets you run code for virtually any type of application or backend service without provisioning or managing servers.

Amazon DynamoDB

Amazon DynamoDB is a fully managed, serverless, key-value NoSQL database designed to run high-performance applications at any scale.

Learn more »

Amazon API Gateway

Amazon API Gateway is a fully managed service that makes it easy for developers to create, publish, maintain, monitor, and secure APIs at any scale.

Learn more »

Amazon SageMaker

Amazon SageMaker is a fully managed service that brings together a broad set of tools to enable high-performance, low-cost machine learning (ML) for any use case.

Learn more »

More Media & Entertainment Customer Stories

no items found

United Kingdom

Norstella on AWS

Norstella’s mission as a pharmaceutical intelligence specialist is to transform lives by helping its clients accelerate drug development and time to market.

2024
Swimming Australia Uses Data and Machine Learning on AWS to enhance Athlete Performance

Swimming Australia, the national governing body for competitive swimming, is at the heart of a sport that is part of Australia’s DNA. With over 100,000 registered members across 1,100 clubs nationwide, the organization has built a legacy of creating world champions and driving Australia's Olympic success—amassing 239 medals, including 78 golds. Today, it remains committed to pushing the boundaries of athletic performance.

2024
India

Helping the Next Generation of Creators Build Six Million Videos Every Month

Invideo is a gen AI powered video creation tool that makes video production easy and accessible for everyone, regardless of technical skills, creative expertise or budget.

2024
India

Dream11 on AWS

Dream11 is the world’s largest fantasy sports platform with more than 220 million users playing fantasy sports ranging from cricket and football to kabaddi and basketball. The flagship brand of Dream Sports, India’s leading sports technology company, it has partnerships with several national and international sports bodies and cricketers. Using Amazon Web Services (AWS), Dream11 has supported its expansion, developing new features and services fast and protecting users from disruption. Its Scaler tool combined with AWS technologies help it scale dynamically and cost-effectively to handle millions of requests a minute and hundreds of sporting events a day.

2024

1 …

… 93

Get Started

Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.

Contact Sales