Customer Stories / Media & Entertainment

2018

AWS re:Invent 2018: Fender Uses AWS to Bring Music to More Customers

Fender went all in on AWS to better engage with customers and gain supply-chain efficiencies. Fender, made famous by the likes of Jimi Hendrix, is the world's largest maker of stringed instruments by revenue.

Fender runs its Fender Play, Fender Tune, and Fender Tone apps on AWS, which help customers learn to play guitar, tune their instruments, and control digital amplifiers.

The company uses AWS services including AWS Lambda, Amazon DynamoDB, and Amazon API Gateway to store and deliver more than 700 TB of video and more than 4.9 million lessons to customers. The company also uses IoT on AWS to monitor factory conditions and Amazon SageMaker to choose the best wood to use in its guitars. Ethan Kaplan, chief product officer at Fender, spoke at re:Invent 2018.

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Fender has powered the music business for the last 70 years and now, with Amazon Web Services tools, Fender and Fender Digital are looking forward to powering the next generation of musicians for the next 70 years."

Ethan Kaplan
Chief product officer, Fender Digital

AWS Services Used

AWS Lambda

AWS Lambda is a serverless, event-driven compute service that lets you run code for virtually any type of application or backend service without provisioning or managing servers.

Amazon DynamoDB

Amazon DynamoDB is a fully managed, serverless, key-value NoSQL database designed to run high-performance applications at any scale.

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Amazon API Gateway

Amazon API Gateway is a fully managed service that makes it easy for developers to create, publish, maintain, monitor, and secure APIs at any scale.

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Amazon SageMaker

Amazon SageMaker is a fully managed service that brings together a broad set of tools to enable high-performance, low-cost machine learning (ML) for any use case.

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More Media & Entertainment Customer Stories

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Germany

Bundesliga on AWS

Delivering real-time statistics that improve insights into game strategy and outcomes.

2024
United Kingdom

Formula 1® on AWS

Formula 1 (F1), a global sports and entertainment spectacle, offers modern apps, games, and experiences to directly engage with its fans. But these products operated in silos with little near real-time (NRT) integration, so it was difficult for F1 to understand its fans and create great customer experiences. To unlock the full potential of its global fan base, F1 chose to build a technical infrastructure using tools from Amazon Web Services (AWS) and Salesforce, an AWS Partner.

2024
Americas

PGA TOUR on AWS

The PGA TOUR introduced Win, Cut Probability, a novel ML-powered analytics model that provides real-time insights into the likelihood of outcomes during tournaments. Powered by AWS, advanced data analytics, cloud infrastructure, and serverless services, the Win, Cut Probability model measures a player’s chances of advancing in and winning a tournament. Using Amazon Elastic Container Service (ECS) with AWS Fargate to run thousands of simulations and process nearly four billion records, the PGA TOUR can take advantage AWS’s elasticity, run their model quickly and scale as needed, while offloading the operational overhead of infrastructure management to AWS.

2024
Japan

Hokkaido Cultural Broadcasting Streamlines Production of News Scripts and Videos Using Amazon Bedrock to Deliver More News at a Lower Cost

Hokkaido Cultural Broadcasting airs a variety of news and shows that showcase the nature, food, and tourist attractions of Hokkaido, Japan. Expanding its online streaming services, the station used generative artificial intelligence (AI) and text-to-speech from Amazon Web Services (AWS) to streamline production of news scripts and videos, resulting in a low-cost solution to deliver more news. The broadcaster also made news sources easier to search using Amazon DynamoDB—a serverless, NoSQL database service.

2024

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