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HSE Prioritizes Data Protection as It Transforms Customer Shopping Experiences Using Generative AI on AWS
"I think we can create a better customer experience and also save costs in the long run with the service that AWS provides for us."
Julian Gruber
Senior director of ecommerce and digital technology, HSE
A leading live commerce business, Home Shopping Europe (HSE) has built its reputation on providing entertaining shopping experiences. Across its three TV channels, it reaches 46 million households in Germany, Austria, and Switzerland—offering thousands of products, from household goods to jewelry. The retailer transformed its monolithic ecommerce platform using Amazon Web Services (AWS) and is now looking to use generative artificial intelligence (AI), exploring Amazon Bedrock and Amazon CodeWhisperer to further enhance customer interactions. Data protection, says Julian Gruber, the company’s senior director of ecommerce and digital technology, is critical. And HSE likes knowing that, using AWS, customer data is secure.
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