Success Stories/Hospitality

2024

iFood: an Artificial Intelligence (AI) journey with AWS

One of the largest Brazilian delivery marketplaces, with deliveries from more than 330,000 partner establishments, iFood used generative artificial intelligence (AI) on two fronts considered crucial to its business. The first concerns the customer experience personalization, where those customers are responsible for more than 80 million orders per month. The other is aimed at optimizing the work of its internal developers. Thiago Cardoso, iFood data and AI director, explains that, given the company's scale of operation, artificial intelligence (AI) is the only efficient way to deliver personalized experiences for each user.

In this video, Cardoso talks about how the company, which generated 0.5% of the Brazilian Gross Domestic Product (GDP) in 2022, uses services such as Amazon Bedrock and Amazon SageMaker to, on the one hand, standardize and facilitate implementations and, on the other, optimize the customer experience, from the moment the order is placed until delivery and in fraud prevention processes. In all, according to the director, when a user enters the app and makes a purchase through iFood, they go through more than 100 AI models. Learn the details of this story and iFood’s future plans with for AWS generative artificial intelligence (AI).

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Only with AI can I create a personalized experience for each user, from recommendation to fraud prevention.”

Thiago Cardoso
Director of Data and AI at iFood

AWS Services

Amazon Bedrock

Amazon Bedrock is a fully managed service that offers several high-performance foundation model (FM) options from leading AI companies, such as AI21 Labs, Anthropic, Cohere, Meta, Stability AI and Amazon, through a single API, plus a broad set of features needed to create generative AI applications with security, privacy, and responsible AI.

Amazon SageMaker

Amazon SageMaker is a fully managed service that brings together a broad set of tools to provide high-performance, low-cost machine learning (ML) for any use case.

Amazon S3

Amazon Simple Storage Service (Amazon S3) is an object storage service that offers industry-leading scalability, data availability, security, and performance.

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