# Customer Success Stories

Discover how customers across industries increase agility, optimize costs, and accelerate innovation using AWS  

## How Sony Group builds its AI future on AWS

Sony Group has a singular purpose: to fill the world with emotion through creativity and technology. Since its founding in 1946, the company has reinvented itself through every major technological revolution --- from electronics to entertainment, gaming, and imaging. Now, Sony is leading its boldest transformation yet, democratizing AI across global business units and driving operational efficiency organization-wide.  
[Learn more about Sony Group](/solutions/case-studies/innovators/sony/)  
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/solution-case-studies/approved/images/gcrp-case-study-images/About_Sony%20Group%20.2403d1835ec869ce2426189ef40678991554fd54.jpg)  

## How Blue Origin Built the First AI Agent-Designed Hardware for the Moon in Days, Not Years

At Blue Origin, the mission is existential: to build a road to space, enabling millions of people to live and work beyond Earth. And getting there is literal rocket science, and beyond. It's about moving faster than the speed traditional aerospace development allows. That means rethinking how engineering teams work --- and teaming up with AWS to build tools that turn specialized expertise into scalable AI workflows. One recent breakthrough: TEAREx (Thermal Energy Advanced Regolith Extraction), the first AI agent-designed hardware, built to operate on the lunar surface, developed from concept to 3D-printed part in days, using AWS.  
[Read the case study](/es/solutions/case-studies/blue-origin-case-study/)  
Play  
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/solution-case-studies/approved/images/KEY002_v1_thumbnail_Blue%20Origin_B.a7e95aae800a13de010b1d98bdc21eceb403361b.jpg)  

## Pinterest pushes boundaries of AI-powered discovery using AWS

Pinterest transformed from an idea-sharing startup into one of the world's most sophisticated AI-powered discovery engines, serving 600 million monthly users who explore, share, and shop. What makes this journey remarkable isn't just the evolution of scale---it's how Pinterest has reimagined what social media can be, proving that generative AI can be used responsibly to drive positive user experiences alongside massive growth and profitability.  
[Read the case study](/solutions/case-studies/pinterest-ai-case-study/)  
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/solution-case-studies/approved/images/Kartik%20Paramasivam%2c%20Chief%20Architect%20at%20Pinterest.8214cc42df8aab6ce0b7d23c7912c365131c096e.JPG)  

## Phagos is using generative AI to change the way infectious diseases are treated

Phagos has a remarkable mission: to end bacterial disease. Today, Phagos is turning that vision into reality by harnessing bacteriophages, nature's bacteria-killing viruses, to cure infectious disease. Bacteriophages, or phages, are the natural regulators of bacteria. In an era of rising antibiotic resistance, there is an urgent need for this new antibacterial solution. AWS technologies allow Phagos to decode massive genomic datasets to develop these customized treatments in just two months, compared to the 10+ years that traditional antibiotic development requires.  
[Read the case study](/es/solutions/case-studies/phagos-case-study/)  
Play  
![Missing alt text value](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/solution-case-studies/approved/images/Phagos_thumb.2efd9f2f5f4ecf8a6fbaceb2f751171f398d0827.jpg)  

## Featured Case Studies across industries

[## Mercedes Benz is transforming global IT moving to AWS for RISE with SAP and Agentic AI](/es/solutions/case-studies/mercedes-benz-transform-case-study/)  
[## Condé Nast transforms publishing legacy into data-driven digital media for AI innovation](/es/solutions/case-studies/conde-nast-data-case-study/)  
[## Cox Automotive launched AI agents at scale using Amazon Bedrock AgentCore](/es/solutions/case-studies/cox-auto-case-study/)  
[## AudioShake is teaching machines to hear like humans, with AI](/es/solutions/case-studies/audioshake-case-study/)  
[## TwelveLabs unlocks the full potential of video for the world](/es/solutions/case-studies/twelvelabs-case-study/)  

## Browse Top Customer Stories

[Browse all customer stories](/solutions/case-studies/browse-customer-success-stories/)  
Displaying 1-8 (9)  
[![Southwest Airlines](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/solution-case-studies/approved/images/Southwest_Airlines_logo.b68b4addd2e1a3392b7e79ad69cba48a2baf991d.png) Transportation \& Logistics
North America
### Southwest Airlines Partners with Amazon Web Services (AWS) to Accelerate AI Capabilities and Technology Modernization
Southwest Airlines transforms enterprise software development with AI-powered ""Write it right, Ship it fast, Keep it modern"" loop
Learn more](https://press.aboutamazon.com/aws/2026/6/southwest-airlines-partners-with-amazon-web-services-aws-to-accelerate-ai-capabilities-and-technology-modernization)  
[![Pinterest](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/solution-case-studies/approved/images/gcrp-case-study-images/pinterest-logo-png.a2c6c45a3cbd195f9ba00476a7cece97bd202320.png) Software \& Internet
North America
### Pinterest inks $4 billion AI deal with AWS, the largest infrastructure commitment in its history
Pinterest commits $4 billion to AWS through 2031, powering AI-driven visual discovery for 600 million monthly users with custom silicon
Learn more](https://www.aboutamazon.com/news/aws/pinterest-aws-4-billion-ai-infrastructure-deal)  
[![WithSecure](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/solutions/case-studies/approved/image/withsecure/withsecure-logo.968134e31a293f8491f547d9384b56b19e4bbfc1.png) Software \& Internet
Europe, Middle East, \& Africa
### Building AI Cybersecurity Assistant WithSecure Luminen in Less Than 6 Months Using Amazon Bedrock
WithSecure builds AI cybersecurity assistant on Amazon Bedrock in European Regions, positioning for AWS European Sovereign Cloud adoption
Learn more](/solutions/case-studies/withsecure/)  
[![Bundesliga](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/sports/approved/images/51n5q2qn-bundesliga-logo-2.66250e8dab195285676bdc92bafb1c3627213be9.png) Media \& Entertainment
Europe, Middle East, \& Africa
### How Bundesliga built Captain, an AI agent for fans, using Amazon Bedrock
Bundesliga built a digital superfan that watches every match, crunches 200 million data points, and texts fans the good stuff
Learn more](/blogs/media/how-bundesliga-built-captain-an-ai-agent-for-fans-using-amazon-bedrock/)  
[![U.S. Bank](https://d1.awsstatic.com/onedam/marketing-channels/website/public/shared/logos/US-Bank_Logo.d545621f26fb355a0d2187c9b0567f5415dfc0fd.png) Financial Services
North America
### U.S. Bank Expands Collaboration with AWS to Accelerate Progressive Technology Transformation and AI-Driven Customer Experience Innovation
U.S. Bank migrates hundreds of mission-critical apps to AWS, deploying generative AI-powered agentic self-service across 13 million consumer accounts
Learn more](https://press.aboutamazon.com/aws/2026/5/u-s-bank-expands-collaboration-with-aws-to-accelerate-progressive-technology-transformation-and-ai-driven-customer-experience-innovation)  
[![Women’s National Basketball Association’s (WNBA)](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/industries/approved/images/wnba-logo.45b166d005d0a7c9c5f69087b26680a19a1c79be.png) Sports
North America
### WNBA Inside the Game, powered by AWS: AI Meets the Next Era of Women's Basketball
WNBA launches AI-powered Gravity stat on AWS, quantifying player influence across 15 franchises for 75 million viewers in landmark 30th season
Learn more](/blogs/media/wnba-inside-the-game-powered-by-aws-ai-meets-the-next-era-of-womens-basketball/)  
[![Meta](https://d1.awsstatic.com/onedam/marketing-channels/website/aws/en_US/product-categories/security-identity-compliance/identity/approved/images/Meta_Logo.026a920e9ef4decc0b69976fc5916f7796cd8275.png) Software \& Internet
North America
### Meta signs agreement with AWS to power agentic AI on Amazon's Graviton chips
Meta has signed an agreement to deploy AWS Graviton processors at scale. The deal marks a significant expansion of a long-standing partnership between the two companies as Meta builds its next generation of AI.
Learn more](https://www.aboutamazon.com/news/aws/meta-aws-graviton-ai-partnership)  
[![Ring](https://d1.awsstatic.com/onedam/marketing-channels/website/public/shared/logos/ring_Logo.279481b9e081cd0b182e5ebb2bcb152df1e0a3e2.png) Consumer Packaged Goods
North America
### Ring's Billion-Scale Semantic Video Search with Amazon RDS for PostgreSQL and pgvector
In this post, we share Ring's billion-scale semantic video search on Amazon RDS for PostgreSQL with pgvector architectural decisions vs alternatives, cost-performance-scale challenges, key lessons, and future directions.
Learn more](/blogs/database/rings-billion-scale-semantic-video-search-with-amazon-rds-for-postgresql-and-pgvector/)  
Show 1 more

* [Media \& Entertainment
  ### Amazon Books turns scattered project knowledge into instant support, freeing Print on Demand teams to focus on printing books faster
  Eric Hass, Principal Product Manager for Amazon Books Print on Demand, shares how his team transformed project execution using Amazon Quick. By connecting documents, Slack, email, and Asana into a single AI-powered knowledge base, the team cut deliverable creation time and accelerated milestone delivery.Discover how Amazon Quick's AI agents help teams move from answers to action, synthesizing context across all project data, producing first drafts in hours instead of weeks, and enabling faster decisions without endless meetings. This is AI-native execution: where every deliverable makes the knowledge base richer, the agent smarter, and the next milestone faster.
Learn more](https://www.youtube.com/watch?v=sfbVsNMWr7A)  

## Benefits


of active customers every month.  


startups have used AWS to bring their ideas to life.  
Customer Stories  
* [Generative AI](/ai/generative-ai/customers/)
* [Leading Cloud Innovators](/solutions/case-studies/innovators/)
* [Browse All Customer Stories](/solutions/case-studies/browse-customer-success-stories/)  

## More customer stories

[### AWS Innovators
Learn more](/solutions/case-studies/innovators/)  
[### Security and genAI stories
Learn more](/ai/security/)  

## Did you find what you were looking for today?

Let us know so we can improve the quality of the content on our pages  
Yes No