Customer Stories / Hospitality

2016

McDonald's Drives Cloud-Enabled Digital Transformation on AWS

McDonald’s Corporation, an American hamburger and fast food restaurant chain, serves 69 million customers each day. Using Amazon Web Services (AWS), it transformed itself into a digital technology company that was able to beat performance targets by up to 66 percent and complete 8,600 transactions per second via its point-of-sale (POS) system.

In 2016, McDonald’s Corporation CTO Tom Gergets joined Andy Jassy on stage at re:Invent to talk about becoming a modern, progressive burger company—providing customers with more personalized, convenient experiences. He also talked about choosing AWS and AWS Professional Services to help McDonald’s build a scalable, secure digital platform.

Since then, McDonald’s has scaled its digital capabilities across the globe through Kiosks, Digital Menu Boards, Mobile Order and Pay, and Delivery. In 2019, McDonald’s acquired Dynamic Yield and is using state-of-the-art decision-engine capabilities, including machine learning and predictive algorithms, to help personalize the customer experience in their Drive-Thrus. The company is also building out its Global Data Platform on AWS, using Amazon Redshift, Amazon Athena, and Amazon EMR, and has started a pilot with Amazon Elastic Kubernetes Service (Amazon EKS).

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For cloud we found a partner in AWS. We knew they had the reliability and the cat capacity to support the needs of our digital platform.”

Tom Gergets
Chief Technology Officer, McDonald’s Corporation

AWS Services Used

Amazon Redshift

Amazon Redshift uses SQL to analyze structured and semi-structured data across data warehouses, operational databases, and data lakes, using AWS-designed hardware and machine learning to deliver the best price performance at any scale.

Amazon Athena

Amazon Athena is a serverless, interactive analytics service built on open-source frameworks, supporting open-table and file formats. Athena provides a simplified, flexible way to analyze petabytes of data where it lives.

Amazon EMR

Amazon EMR is the industry-leading cloud big data solution for petabyte-scale data processing, interactive analytics, and machine learning using open-source frameworks such as Apache Spark, Apache Hive, and Presto.

Amazon EKS

Amazon Elastic Kubernetes Service (Amazon EKS) is a managed Kubernetes service to run Kubernetes in the AWS cloud and on-premises data centers. In the cloud, Amazon EKS automatically manages the availability and scalability of the Kubernetes control plane nodes responsible for scheduling containers, managing application availability, storing cluster data, and other key tasks.

More Hospitality Customer Stories

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North America

Airbnb on AWS

A year after Airbnb launched, the company decided to migrate nearly all of its cloud computing functions to AWS. As the company has grown, it has adopted almost all of the features AWS provides.

2018
Brazil

iFood: an Artificial Intelligence (AI) journey with AWS

One of the largest Brazilian delivery marketplaces, with deliveries from more than 330,000 partner establishments, iFood used generative artificial intelligence (AI) on two fronts considered crucial to its business. The first concerns the customer experience personalization, where those customers are responsible for more than 80 million orders per month. The other is aimed at optimizing the work of its internal developers. Thiago Cardoso, iFood data and AI director, explains that, given the company's scale of operation, artificial intelligence (AI) is the only efficient way to deliver personalized experiences for each user.

2024
United States

Deloitte and Marriott Reinvent the Hotel Experience with Generative AI on AWS

This case study provides insights into how Deloitte and Marriott collaborated to showcase their use of AWS technologies, including generative AI, at the AWS Reinvent 2023 conference.

2023
Europe, Middle East, & Africa

Delivery Hero’s Global Success Relies on Local Data Compliance Using AWS

An online food delivery firm spanning 70 countries across 4 continents, Delivery Hero needs to handle data in accordance with legislation in the regions where it operates. Using Amazon Web Services (AWS), says director of site reliability engineering Shery Brauner, gives Delivery Hero a range of tools and technologies to help it manage data securely and deliver the customer-centric service the company is famous for.

2024

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