Customer Stories / Financial Services / United Kingdom

2023
NatWest Logo

How NatWest Bank Personalizes the Customer Experience Using AWS

NatWest Group is one of the largest banks in the United Kingdom. Formally established in 1968, the company has origins dating back to 1727. NatWest Group seeks to use its rich legacy data to innovate and personalize its personal, business, and corporate banking and insurance services. Zackary Anderson, the chief data and analytics officer, discussed the company's use of machine learning and data analytics to engage and personalize messaging for its large customer base of 20 million customers. NatWest Group has successfully deployed nearly 100 machine learning models, using Amazon SageMaker, with the goal of having thousands in the next two years. The impact of its personalized messaging approach has been significant, including saving customers in poorer neighborhoods nearly half a million pounds in ATM fees within six months, reducing fraud, and enhancing overall customer wellbeing.

AWS Services Used

Amazon SageMaker

Amazon SageMaker is built on Amazon’s two decades of experience developing real-world ML applications, including product recommendations, personalization, intelligent shopping, robotics, and voice-assisted devices.

Learn more »

More Financial Services Customer Stories

Showing results: 13-16
Total results: 624

no items found 

  • Japan

    Nomura on AWS

    One of Japan’s largest financial groups, Nomura is pursuing a digital transformation strategy across its numerous businesses. Using Amazon Web Services (AWS) since 2017, the organization’s adoption of serverless and managed services is accelerating innovation and creating efficiencies.

    2024
  • India

    Paytm on AWS

    Digital payments disruptor Paytm uses Amazon Web Services (AWS) to support growth and innovation. By moving SAP to the cloud, modernizing data infrastructure, and harnessing the Internet of Things (IoT) to connect millions of devices, Paytm has bolstered its customer-centric approach to fulfill its ambition of driving financial inclusion across India.
    2024
  • United Kingdom

    Mortgage Advice Bureau and BJSS Accelerate Complaints Process Using AWS

    Mortgage Advice Bureau (MAB) is an established, multi-award winning, UK mortgage intermediary that provides advice, both through its own branded brokers and through other brokers. It processes about 12,000 mortgages a month and receives around 400 complaints per year. Those complaints, however, are a serious matter, because MAB is regulated by the UK’s Financial Conduct Authority (FCA), whose Financial Ombudsman is the last resort for disputes. MAB wanted to ensure that it could resolve complaints in a timely manner and before they were escalated to the Financial Ombudsman. It engaged AWS Partner BJSS to help build a solution using AI on Amazon Web Services (AWS) to speed up the processing of complaints, reducing initial response times by 75 percent.

    2025
  • Thailand

    Pi Securities Uses Amazon QuickSight to Develop Advanced BI and CRM Tool

    Pi Securities, leading brokerage company based in Thailand, developed Pi Financial, an application that allows investors to securely trade and manage their assets with ease, all while keeping track of their portfolio growth and achieving their financial goals, after migrating to AWS.

    2024
1 156

Get Started

Organizations of all sizes across all industries are transforming their businesses and delivering on their missions every day using AWS. Contact our experts and start your own AWS journey today.