Customer Stories / Advertising & Marketing Technology

2020

Nielsen Builds Cloud-Native Data Reporting Platform on AWS

Nielsen built a new, cloud-native local television rating platform, increasing the amount of data Nielsen ingests, processes, and reports to its clients each day.

Nielsen is a global measurement and data analytics company, measuring what consumers watch and the advertising they’re exposed to. The company reached two significant milestones in 2019, according to Scott Brown, general manager of TV & Audio at Nielsen. First, Nielsen migrated its National Television Audience Measurement platform to Amazon Web Services (AWS). Then it built a new, cloud-native local television rating platform, "drastically increasing" the amount of data Nielsen ingests, processes, and reports to its clients each day, Brown says. To do so, the company built a data lake capable of storing 30 petabytes of data in Amazon Simple Storage Service (S3) and leveraging Amazon Redshift, AWS Lambda, and Amazon EMR. According to Brown, this allowed Nielsen to grow from measuring 40,000 households daily to more than 30 million households each day.

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Working with AWS and the services they provide allows us to do all of that at a much faster pace, with much greater velocity than we could have ever achieved before."

Scott Brown
General Manager of TV & Audio, Nielson

AWS Services Used

Amazon S3

Object storage built to retrieve any amount of data from anywhere

Amazon Redshift

Fastest, easiest, and most widely used cloud data warehouse

AWS Lambda

Run code without thinking about servers or clusters

Learn more »

Amazon EMR

Easily run and scale Apache Spark, Hive, Presto, and other big data workloads

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United States

Epic Games on AWS

Epic Games is the interactive entertainment company behind Fortnite, one of the world's most popular video games with over 350 million players. Founded in 1991, Epic transformed gaming with the release of Unreal Engine—the 3D creation engine powering hundreds of games now used across industries, such as automotive, film and television, and simulation, for real-time production.

2022
Europe

European League of Football Transforms Production, Cuts Carbon Footprint Using AWS

The European League of Football wanted to change the way it brought matches to the viewing public. Just 3 months before the start of the new American football season it decided to shift to remote production. It looked to Amazon Web Services (AWS) to help it make this transition. Moving from labor-intensive on-site production that relied on a team of thousands, it was able to centralize production from its Munich office and produce 69 of its 99 league matches remotely. Using AWS, the organization is increasing efficiency without compromising quality, says chief commercial officer Marcel Mohaupt. It’s also driving sustainability—reducing its carbon footprint by 300 tons to date.

2023
Asia Pacific

MNC Group Elevates Vision+ to New Heights, Delivering Seamless Streaming to Millions with AWS

MNC Group migrated the over-the-top (OTT) platform behind its Vision+ service from on premises to AWS Elemental MediaConvert, AWS Elemental MediaPackage, and Amazon CloudFront, gaining the performance and scalability needed to stream live sports, live TV, and VOD content.

2024
Japan

Avex Live Streams Concert without Interruption Using AWS Elemental Media Services

Learn how Avex in the media industry created a public viewing environment for two live streams in just days using AWS Elemental Media Services.

2024

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