Customer Stories / Advertising & Marketing Technology

2020

Nielsen Builds Cloud-Native Data Reporting Platform on AWS

Nielsen built a new, cloud-native local television rating platform, increasing the amount of data Nielsen ingests, processes, and reports to its clients each day.

Nielsen is a global measurement and data analytics company, measuring what consumers watch and the advertising they’re exposed to. The company reached two significant milestones in 2019, according to Scott Brown, general manager of TV & Audio at Nielsen. First, Nielsen migrated its National Television Audience Measurement platform to Amazon Web Services (AWS). Then it built a new, cloud-native local television rating platform, "drastically increasing" the amount of data Nielsen ingests, processes, and reports to its clients each day, Brown says. To do so, the company built a data lake capable of storing 30 petabytes of data in Amazon Simple Storage Service (S3) and leveraging Amazon Redshift, AWS Lambda, and Amazon EMR. According to Brown, this allowed Nielsen to grow from measuring 40,000 households daily to more than 30 million households each day.

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Working with AWS and the services they provide allows us to do all of that at a much faster pace, with much greater velocity than we could have ever achieved before."

Scott Brown
General Manager of TV & Audio, Nielson

AWS Services Used

Amazon S3

Object storage built to retrieve any amount of data from anywhere

Amazon Redshift

Fastest, easiest, and most widely used cloud data warehouse

AWS Lambda

Run code without thinking about servers or clusters

Learn more »

Amazon EMR

Easily run and scale Apache Spark, Hive, Presto, and other big data workloads

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Switzerland

SECUTIX Creates Exceptional Ticket Selling and Buying Experiences Using AWS

SECUTIX provides digital solutions for some of the world’s largest sporting and musical events. Based in Switzerland and with offices around the world, it offers cloud-based ticketing and audience management services for event organizers. Using a platform built on Amazon Web Services (AWS), it can scale automatically to meet extreme spikes in demand when tickets for major events go on sale.
United States

Improving Sustainability and Price Performance Using AWS Graviton–Based Instances with Pinterest

Learn how Pinterest improved infrastructure cost efficiency and environmental sustainability using AWS Graviton–based instances.

2024
United States

IAC Publishing Deploys Software Daily, Saves $15 Million Annually Using AWS

IAC Publishing is an online publisher that operates popular websites such as The Daily Beast, Dotdash, Investopedia, and Dictionary.com. A division of New York City–based media and internet company IAC, IAC Publishing’s collection of leading content brands reaches more than 100 million users in the United States every month.

2019
Americas

White House Historical Association Case Study

The White House Historical Association (WHHA) works to make history more accessible through its digitized archives and White House Experience Mobile App. Its three tour options include one for virtual visitors of the White House, another for people in Washington, DC who are exploring the surrounding White House neighborhood, and a third that serves as a companion tour for those visiting the White House in person. The White House Companion Tour features a room-by-room guide along with information about where visitors should meet for the tour. The mobile app will also include a "Presidential Look-Alike" feature, powered by Amazon Rekognition, through which users can take a selfie to find out which president or first lady they most resemble. WHHA President Stewart McLaurin describes how AWS supports that mission and these initiatives. By using the AWS Cloud, this smaller nonprofit can expand its reach across the globe.

2019

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