NTUC Link improves customer experience with quicker data analytics pipeline & time to market with AWS
NTUC Link is part of the NTUC (National Trades Union Congress) social enterprise and primarily focuses on the loyalty business in Singapore, with close to 2 million members. Its programs include LinkPoints and Plus!, which enables members to use points for shopping and purchasing goods. Using AWS services such as Amazon Redshift, Amazon RDS, Amazon EC2 and Amazon S3 to support its data and analytics pipeline, it has been able to provide insights to merchants and customers much quicker than before, which helps its merchants deliver better personalized services to their customers. By running on AWS, NTUC Link enjoys a faster time to market for its new products and features releases.