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Score Media Case Study

2014

Score Media Ventures is the digital arm of Score Media, Inc. Score Media Ventures offers fans multiplatform content, displaying the edgy side of sports news and information. Score Media’s primary asset, theScore Television Network (“theScore”), is a national specialty television service providing sports news, information, highlights, and live event programming in more than 6.8 million homes across Canada.

The company’s digital media assets include theScore.com and some of the industry leading mobile sports applications ScoreMobile, ScoreMobile FC, and SportsTap, which reach over three million unique users per month. Score Media’s mobile applications are available for multiple platforms, including iPhone, iPad, Blackberry smartphones, Playbook, Android handhelds and tablets, and Windows 7 phones.

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CustomerReferences_QuoteMark

AWS provides an effective way to rapidly scale our online business while mitigating the risk of downtime.”

Oliver Gayagoy
VP of Technology, Score Media

The Challenge

Oliver Gayagoy, VP, Technology for Score Media, explains the company’s primary business challenge: “It’s critical to maintain a balance between rapid development cycles, service uptime, and transparent access to sports data.”

Gayagoy describes the situation prior to signing on with AWS, “We wanted our digital offerings to scale quickly and seamlessly, and needed an avenue to move away from the typical managed hosting scenario. Limited by our previous provider and onsite facilities, we decided it was best to investigate cloud computing vendors.”

Why Amazon Web Services

For Gayagoy, AWS “fits the bill.” Score Media currently uses Amazon Elastic Compute Cloud (Amazon EC2) for application instances, Amazon EC2 Elastic IP Addresses to help flush out application servers, Amazon Relational Database Service (Amazon RDS) for storage of sports feeds and articles, and Amazon RDS read replicas for backup purposes.

For other developers, Gayagoy offers the following advice: “It’s important to assess the tools available in the cloud. You need to ask yourself how this infrastructure can create efficiencies that leverage greater economic output and economies of scale while adhering to your firm’s fiscal regulations.”

The Benefits

Gayagoy plans to make use of additional AWS services in the future, and appreciates the platform’s flexibility. He says, “AWS provides an effective way to rapidly scale our online business while mitigating the risk of downtime.”


About Score Media

Score Media Ventures is the digital arm of Score Media, Inc. Score Media Ventures offers fans multiplatform content, displaying the edgy side of sports news and information.

Benefits of AWS

  • Offerings scale quickly and seamlessly
  • Platform flexibility
  • Mitigates the risk of downtime

AWS Services Used

Amazon EC2

Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides secure, resizable compute capacity in the cloud. It is designed to make web-scale cloud computing easier for developers.

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Amazon EC2 Elastic IP Addresses

An Elastic IP address is a reserved public IP address that you can assign to any EC2 instance in a particular region, until you choose to release it.

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Amazon RDS

Amazon Relational Database Service (Amazon RDS) makes it easy to set up, operate, and scale a relational database in the cloud.

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Amazon Web Hosting

Amazon Web Services offers cloud web hosting solutions that provide businesses, non-profits, and governmental organizations with low-cost ways to deliver their websites and web applications.

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