Customer Stories / Hospitality

2022
Starbucks logo

Starbucks Builds Seamless Customer Experiences on AWS

Starbucks is a Seattle-based global coffee company with approximately 10,000 company-owned stores in North America.

In this video, learn how the company uses Amazon Web Services (AWS) to build a customer rewards and commerce platform that is flexible, reliable, and scalable to support millions of customers. “If anybody’s ever mobile ordered from their app at Starbucks, that entire engine is built on AWS. We felt that gave us a lot more flexibility to spin up more channels, and to do the massive scale that we see everyday,” says Jeremy Graham, vice president of digital platform engineering at Starbucks.

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If anybody’s ever mobile ordered from their app at Starbucks, that entire engine is built on AWS."

Jeremy Graham
Vice president of digital platform engineering at Starbucks.

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  • Netherlands

    Booking.com on AWS

    Seamlessly connecting millions of travelers with memorable experiences every day—including accommodation, flights, rides, and attractions—Booking.com is one of the world’s leading online travel platforms. Its mission is to make it easier for everyone to experience the world. No matter who you are or where you want to go, Booking.com can help make it happen. The company uses Amazon Web Services (AWS) and generative artificial intelligence (AI) to put more than 150 petabytes of data to work to improve booking services. Collaborating with AWS Professional Services, and using technologies such as Amazon SageMaker and Amazon Bedrock, it has built a scalable machine learning framework that’s accelerating experimentation and innovation.
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  • France

    Accor on AWS

    Accor hotels group strives to go above and beyond its customers’ expectations and provide each of them with inspiring and personalized experiences. To achieve this, the hotels group is supported by Amazon Web Services (AWS) technologies and uses scalable cloud solutions, along with smart Internet of Things devices which run on Artificial Intelligence (AI). Accor hosts millions of traveling customers in 5,200 hotels in 110 countries around the world, with the capacity to open one hew hotel every day.
    2024
  • Americas

    United Airlines Powers Seamless Customer Experience During Travel Disruptions with AWS Serverless Containers

    United Airlines is a global airline that transports over 500,000 customers per day to 460 airports worldwide. United Airlines set out to build and deploy a new feature on its mobile app called "Delays and Cancels" that gave customers more control over their travel plans during disruptions.
    2024
  • Germany

    TUI Group on AWS

    Leisure and tourism business TUI Group operates 1,600 travel agencies, 400 hotels, 16 cruise ships, and 5 airlines—helping millions of customers discover hundreds of destinations globally. One of the largest travel companies in the world, it migrated to Amazon Web Services (AWS) in 2017 to build a modern infrastructure for cutting-edge travel services.
    2024
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