Starbucks Builds Seamless Customer Experiences on AWS

Innovating on AWS since 2013, Expedia Group announced it was going all in on AWS in 2017, with plans to migrate 80 percent of its mission-critical applications and nearly 20 years of data from on-premises data centers to the cloud. Using storage, compute, and database solutions on AWS helped Expedia Group enhance travelers’ booking experiences, speed up vendor payment transactions from 1 day to seconds, save millions of dollars, and scale to handle hundreds of million website visits each month.

Deliveroo has built its successful food delivery business by meeting customer needs quickly. Deliveroo uses AWS in every part of its core business: accepting orders, transmitting them to restaurants, and delivering meals to customers. On AWS, Deliveroo can go deeper into its data, using analytics and machine learning to enhance every part of the business.

Travelers choose TUI for the end-to-end experience. Market-leading expertise, seamless booking, and stellar support combine to help make holiday dreams come true. The biggest travel company in Europe, TUI is using Amazon Web Services (AWS) and generative artificial intelligence (AI) to increase internal efficiency and transform customer interactions. Dr. Lukas Schack, TUI’s principal machine learning engineer, says generative AI is set to have a “big, big” impact as the business uses Amazon Bedrock and a range of foundation models to better serve 60 million travelers a year.

From small Netherlands-based startup to one of the world’s leading digital travel agencies—Booking.com has changed the way people make their travel plans. As a technology-focused business, it is looking to generative artificial intelligence (AI) to improve recommendations for customers, removing friction and delivering a tailored booking experience. By fine-tuning language models using Amazon Bedrock, the company is connecting customers with their dream destinations, making Booking.com the go-to platform for travel inspiration.