Get more from your marketing with Customer AI for improved acquisition and retention

Customer AI is built to enable your business to get more from your marketing by making smarter use of your data to deliver tangible outcomes. It puts the power of customer acquisition back in your own hands, helping you to regain control of your ad spend by reducing the role of large advertising firms.

Customer AI helps with acquisition and retention, allowing you to target and acquire more ideal customers to grow revenues, increase profits, and drive a higher ROI from your campaigns. It helps you get closer to your customers by providing a more personalized experience to increase layout-to-value and reduce churn by serving the right recommendations, at the right time, via the right channel.

Customer AI works across your marketing mix to help you acquire and retain more high-value customers by both optimizing and personalizing across multiple channels to maximize positive outcomes.


AWS Partner Network | Competency


Australia, Canada, Germany, Netherlands, New Zealand, Republic of Ireland, Spain, United Arab Emirates, United Kingdom, United States


Acquire new ideal customers

AI highlights your most valuable customers and prescribes actions to acquire more at the lowest cost.

Spend your money where it matters

Optimize ad performance, leading to increased return on ad spend and reduced acquisition costs.

Increase engagement and relevance

Have one-to-one conversations with customers. Deliver personalized comms to increase LTV and reduce churn.

Enhance the online experience

Increase conversions and order values. Know what customers want and serve
onsite recommendations.

  • How it works
  • Customer AI is underpinned by three core components: Integration Channels, Intelligence Layer, and Predictive Customer View.

    Integration Channels
    Customer AI integrates seamlessly with your existing tech stack to deliver maximum value. Its outputs integrate back into your existing business systems, meaning there’s no need to rip and replace to deliver the outcomes with minimal disruption. In short, it makes your existing systems smarter.

    Intelligence Layer
    Customer AI’s intelligence layer is a collection of capabilities that can be used in combination. Building on the information provided by the predictive customer view, the intelligence layer delivers prescriptive outputs and recommendations to help your business to optimize its processes and drive intelligent decision-making.

    Predictive Customer View
    PCV is capable of connecting to any source or siloed business system. It unifies your data to gain a clearer understanding of your customers, and automatically predicts what they want and when they’re looking to buy. Peak's AI logically segments customers to enable always-on, outcome-focused campaigns.

  • Key activities
  • 1) Opportunity identification

    Peak will understand your business objectives and help you identify and prioritize your AI opportunity.

    2) Data analysis

    Leveraging a sample of your data, Peak's team of AI consultants can build an evidence-based case for AI.

    3) Business case

    Working closely with you, Peak will agree on the exact scope and pricing to build a business case for sign-off.

    4) Kick-off

    Agree to a kick-off date, meet onboarding team, prepare to operationalize AI.

    5) Onboarding

    Peak’s team helps you to configure a Customer AI System and solutions to your individual business needs.

    6) Live service

    Peak's customer success managers will ensure the system becomes fully operational and delivers results.

  • Customer contribution
  • Leveraging your data

    You will need to provide Peak with access to data to help Peak quantify the opportunity.

    Agreeing to the scope

    Peak will work closely with your team to build a specific business case for your sign-off.

    Project kick-off

    Peak will arrange a project kick-off session, attended by your team.

  • About this consultant
  • Peak is a pioneering artificial intelligence company that helps businesses grow and become more profitable using data, AI, and machine learning. Founded in 2014, Peak has grown rapidly and has secured over $18.5 million in funding to date to support its ongoing investment in AI technologies and accelerate sales growth.

    GP Bullhound recognizes Peak as one of the fastest-growing tech companies in the UK. The company, which runs its solutions on the AWS Cloud, is an AWS Partner with AWS Retail and AWS Machine Learning Competencies.

  • Architecture diagram

Ready to get started?

AWS Partner Highlights

Peak’s AWS validated qualifications, customer references, and office locations.

AWS Competency Details

Peak has demonstrated deep AWS technical expertise and proven customer success.


Footasylum Personalizes Marketing and Achieves 8,400% Return on Ad Spend by Using Peak on AWS

Blog Post

Delivering Advanced Personalization in Marketing Communications with Peak and Footasylum

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