Driving Digital Transformation with Sitecore

Slalom enables digital customer experience transformation leveraging Sitecore on AWS

Digital transformation impacts everyone from IT and marketing to customer service and sales. Every company has dozens of digital touchpoints and many have hundreds of applications, backend systems, and legacy processes.

The greatest impact of digital transformation is the one it can have on your customers. Digitally engaging your customers means building and maintaining authentic and meaningful relationships. It starts with customer insight and segmentation and, of course, the right strategy. Efficiently designed processes supported by digital and technology platforms enable you to interact with your customers in a valuable and consistent way. 

Through the Driving Digital Transformation with Sitecore consulting offer, which leverages Sitecore’s combination of content management, commerce, and customer insights, Slalom will work side by side with your organization to design and create a complete, customer-centric strategy and solution. The result is a new and strengthened ability for your organization to deliver personalized digital customer experiences at scale.


AWS Partner Network | Competency


Australia, Canada, Ireland, Japan, United Kingdom, United States


Flexible and tailored solution

Install, manage, and scale Sitecore components individually for granular control of resources.

Infrastructure as code and DevOps

Slalom takes the work out of deploying infrastructure by leveraging configurable templates.


Easily adapt and update your environment with the right Sitecore topology for your current needs.

Focus on enhancing features

Reduce time to value and concentrate on improving customer engagement.

  • How it works
  • Slalom and AWS have partnered to develop an approach that leverages AWS CloudFormation templates and Sitecore to enhance customer experiences and streamline cloud operations in a matter of hours. This offering is flexible by design and allows Slalom to work with you to ensure your standards are enforced and their needs are met. Slalom works closely with your business and technical teams to help identify the right platform topology and configuration based on your content and customer needs.

    In the base layer Slalom will provision a fully installed Sitecore environment that is available in a matter of hours, not days. Slalom consultants will focus on working with your teams to ensure the solution is adhering not only to best practices in architecture and cloud governance but also to the policies and compliance expectations set by your IT team.

    The next layer integrates automation into the process, so environments are deployed just like code. This process is integrated into new or existing CI/CD pipelines—for anything from new builds, to updates, to teardowns—to ensure reliable and repeatable deployments of infrastructure and custom code alike.

    The final layer is the custom-code Sitecore solution itself. With Sitecore-certified architects and engineers, Slalom has the digital experience expertise to build rich, modern customer experiences deployed directly into the newly provisioned infrastructure via the automation pipeline. Slalom also works closely with marketing teams to understand the different customer personas and journeys, propose and implement strategies to optimize, and increase customer engagement across multiple touchpoints. 

  • Key activities
  • 1) Review customer experience strategy

    Review and enhance business plans, quantify benefits, and align with customer stakeholders.

    2) Make it your own

    Update standard templates to adhere to your organizations regulatory needs.

    3) Build AWS infrastructure

    Provision cloud resources required to deploy Sitecore infrastructure on AWS.

    4) Deploy Sitecore

    Fine-tune configuration and deploy customized solution.

    5) Train marketing teams

    Train marketing users on the platform to enable creation & personalization of content without IT intervention.

    6) Hand off and enhance

    Take the lead and continuously improve customer experience.

  • Customer contribution
  • IT/Engineering engagement

    Slalom will work hand in hand with development teams to ensure policy adherence and solution fit for purpose.

    Stakeholder alignment

    Ongoing input, focus, and validation from stakeholders is critical for long-term success.

    Implementation and feedback

    Slalom will implement alongside your team; ongoing collaboration and feedback is critical to the partnership.

    Marketing team engagement

    Slalom will work with your marketing team to understand your customers and define user personas and journeys.

  • About this consultant
  • Slalom is a modern consulting firm with deep expertise in helping clients maximize the value of the cloud. In over 35 markets around the world, Slalom’s teams are backed by regional innovation hubs, a global culture of collaboration, and partnerships with leading technology providers, including Amazon Web Services.

    Slalom is an AWS Partner and has achieved multiple AWS Competencies, including the AWS DevOps, AWS Digital Customer Experience, and the AWS Migration Competencies, among others. The cloud is more than a technology platform. It’s a catalyst for better business outcomes. Slalom can help you define a business-driven cloud strategy, create a cloud roadmap, and optimize your move to the cloud. Slalom implements modern technology platforms with you, not for you, so that you and your teams can independently achieve ongoing operational excellence. Wherever you are on your cloud journey, Slalom brings curiosity, passion, and deep technical and strategic expertise to every AWS project.

  • Architecture diagram
  • This architecture diagram maps out the tech stack required for this solution.

    This technology is available for self-deployment as an AWS Solutions Implementation. For details, click here.

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AWS Partner Highlights

Slalom's AWS validated qualifications, customer references, and office locations.

AWS Competency Details

Slalom has demonstrated deep AWS technical expertise and proven customer success.

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