AWS Business Builder provides a portfolio of go-to-market resources to help software companies of all sizes connect with customers and grow their businesses.  For 10 years, AWS has been one of the world’s most comprehensive and broadly adopted cloud platform.  AWS services are trusted by more than a million active customers and tens of thousands of APN Partners around the world to power their infrastructure, make them more agile, and lower costs.

Build, Market, and Deliver your software solutions with AWS Business Builder

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Check out the APN Partner blog to learn more about why APN Partners work AWS


The AWS Partner Network enables software companies of all sizes to launch, market, and sell their solutions worldwide.  Most APN Partners offer business solutions and want to associate with the AWS brand, conduct joint marketing and engage in joint selling with AWS.

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All APN Partners have access to the APN Portal, which provides Partner-specific AWS business and technical training, content, support, marketing campaigns, customer opportunity registration and other tools to enable APN Partners to grow their business on AWS.

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AWS Quick Start reference deployments help software companies rapidly deploy fully functional software on the AWS cloud, following AWS best practices. Software companies can layer additional functionality on top of AWS Quick Starts.

Find out the latest Quick Starts »


The AWS SaaS Partner Program provides APN Partners with support as they build, launch, and grow SaaS solutions on AWS.  APN Technology Partners who develop SaaS solutions and utilize a SaaS-based software licensing and delivery model are encouraged to apply for the Program

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AWS provides AWS usage credits to cover the AWS usage costs when qualified APN Partners are developing new software and solution offerings on AWS.

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APN Marketing Central provides marketing tools and resources that enable you to generate demand for your solutions on AWS. Access self-service marketing campaigns that allow you to quickly co-brand and launch solution-based campaigns or engage participating agencies for select marketing services.

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AWS Event Sponsorship provides APN Partners with opportunities to drive awareness with business and technology decision makers from a wide range of industries.  See the AWS Global Sponsorship Calendar for current sponsorship programs, learn how others have used re:Invent to grow their AWS business, or contact us for more information.


AWS provides Advanced-tier APN Partners with AWS Market Development Funds (MDF) to enable them to market their solutions to potential customers via customer-focused events, training, demand generation and go-to-market activities. AWS MDF helps to increase APN Partner pipeline and accelerate revenue growth.

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AWS Competency Program enables APN Partners with proficiencies and proven customer success in specific workloads or verticals to differentiate themselves to customers by showcasing expertise in a particular solution area.  AWS offers over 12 competencies that include Big Data, DevOps, Mobile, Migration, Storage, Security, Life Sciences, Healthcare, Digital Media, Marketing & Commerce, Government, and Enterprise Applications.

Build out your competencies »



The AWS Partner Directory is a public website that enables customers to find APN Partners and features APN Partners with Competencies as well as those at the Advanced tier; APN Partners can list their company profile, highlight their software solutions on AWS and publish case studies on the Partner Directory; Many customers use the Partner Directory to identify and contact APN Partners to solve their business challenges.

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How-to Guides can help you learn best practices to maximize approved joint marketing efforts with AWS. These guides provide simple steps to extend the skills of your marketing team and help you showcase your products and services when marketing with AWS. How-to Guides may include topics such as: How to Host a Successful Live Event with AWS, Write an Effective Case Study to Help Promote Your Business, Excite and Engage Your Customers Through Social Media.

Access these guides on the APN Portal »


A low-friction sales channel with access to more than 1 million active AWS customers for them to discover, subscribe, deploy, and manage application solutions from ISV’s, MSPs, and Authorized Resellers.  APN Technology and Consulting Partners can use Free Trials for Proof of Concepts and GTM Programs to promote software products, while leveraging Clusters and AWS Resources, and AWS Marketplace Metering Service.

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AWS encourages APN Partners to offer free trial campaigns as a key component of their demand generation and customer acquisition strategy; We enable APN Partners to easily run free-trial campaigns by providing AWS credits to cover the cost of the underlying AWS usage required to run the free trials.

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AWS may provide APN Partners with Proof of Concept (POC) usage credits and/or professional services funding to facilitate new strategic or enterprise customer projects utilizing the APN Partner’s AWS-based solution.

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