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Reference architectures

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  • This Is My Architecture

    New

    Manchester Airports Group: Transforming the Airport Experience with a Multilingual GenAI Assistant

    Airports can be a confusing environment with a lot of information spread across different sources. That’s why Manchester Airports Group (MAG) built a generative AI based assistant to help customers to easily find relevant information at an airport. The assistant complements MAG’s customer service team by acting as an information aggregator, enabling customers to ask any question and receive swift, helpful responses. This enhancement allows MAG’s colleagues to serve more customers faster and more efficiently. The assistant supports multiple languages to cater to the diverse passenger base. It uses Amazon Translate to handle language translation, and Amazon Bedrock to integrate with large language models.

    Check out more resources for architecting in the #AWS​​​ cloud:

    2024-10-22
  • Guidance

    New

    Hyperpersonalized Marketing with Amazon Personalize and Amazon Bedrock

    This Guidance shows how to implement a comprehensive travel and hospitality (T&H) customer engagement system to enhance your marketing strategy.
    October 2024
  • Guidance

    New

    Building Travel Assistants Using Amazon Bedrock Agents

    This Guidance demonstrates how organizations in the travel and hospitality (T&H) industry can build an intelligent virtual assistant that uses generative AI to streamline every aspect of travel planning.
    September 2024
  • Guidance

    New

    Digital Concierges for Hospitality on AWS

    This Guidance demonstrates how hospitality companies can drive agent and employee productivity through automation and generative AI to increase guest satisfaction, upsell opportunities, and reduce the total cost of ownership of current customer experience technologies.
    August 2024
  • Guidance

    New

    Building Custom Chatbots for Order Recommendations Using Agents for Amazon Bedrock

    This Guidance shows how to build an AI-generated chatbot using the Amazon Bedrock suite of services.
    August 2024
  • Guidance

    New

    Location-Based Customer Engagement on AWS

    This Guidance demonstrates how leaders in the travel and hospitality industry can use the capabilities of Amazon Location Service to enhance their applications with location-based functionalities.
    August 2024
  • Guidance

    New

    Enhancing Customer Engagement in Travel & Hospitality (T&H) Using AWS AI/ML

    This Guidance shows how you can improve operational efficiency in the travel & hospitality (T&H) industry by integrating generative artificial intelligence (AI) into customer service applications.
    August 2024
  • Guidance

    New

    Real-Time Casino Player Analytics on AWS

    This Guidance shows how your developers can build a real-time analytics pipeline that uses AI to deliver effective marketing offers during game sessions.
    24-Aug
  • Guidance

    New

    Serverless Reservation System for Lodging on AWS

    This Guidance demonstrates how to build a highly available lodging reservation system using multiple serverless compute and database services, each tailored for specific functionalities.
    July 2024
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Videos

Watch videos to hear more about how travel and hospitality leaders are using AWS to gain a competitive edge by enabling enhanced customer experiences and operational efficiency.

By migrating to AWS, Accor experiences faster response times and 80% lower carbon emissions (1:27)
AWS re:Invent 2023 - How Choice Hotels is unifying guest profiles to drive personalization (17:31)
AWS re:Invent 2023 - From modernization to innovation: The tales of two hospitality leaders (51:40)
AWS re:Invent 2023 - How AI is reshaping the travel experience from planning to landing (54:39)
Hertz uses AWS to get people and things where they need to be (1:23)
TUI Musement improves operations and customer channels with AWS (1:35)
AWS is helping travel and hospitality companies build what's next (1:56)
How data is driving Starbucks future growth (17:15)
How data is driving Hilton's future growth (17:18)
Building what's next for Air Canada (19:45)
Building what's next for United Airlines (21:32)
How Star Alliance is building resilience for the long run (19:15)
How Just Eat Takeaway is building resilience for the long run (24:47)
How Wyndham Hotels is building resilience for the long run (26:37)
How Best Western built a modular and dynamic contact center (20:56)
AWS on Air 2020: Industry Live Travel & Hospitality
Cathay Pacific Airways Increases Performance by 20% After Moving to Amazon RDS (2:23)
Choice Hotels and Amazon Web Services at Skift Global Forum 2020 (25:39)
G6 Hospitality (Motel 6 and Studio 6) Innovates on Behalf of Its Guests, Using AWS (2:01)
Melco Resorts and Entertainment's Digital Transformation (3:42)
Restaurant Brands International innovates while staying lean (1:52)
Jack in the Box moves to AWS (1:02)
SiteMinder scales quickly while saving IT costs (1:56)
AWS re:Invent 2019: Leadership session: Travel and Hospitality (53:31)
Wyndham Hotels and Resorts is transforming their business (1:43)
Skyscanner on AWS - Scaling Kubernetes Workloads (2:22)
TUI at the AWS Berlin Summit (9:27)
re:Invent 2019: Personalizing customer experiences in Travel and Hospitality (1:05:22)
Qantas' Project Constellation Wins Technology Award (2:03)
Copa Airlines scales with AWS (3:35)
Ryanair saves 65% on their backup costs with AWS Storage Gateway (2:00)
Hilton Moves Contact Centers to AWS (58:19)
Why the Cloud is the Safest Place for Hotel Data (4:39)
Serving Five Billion Meals a Year, Compass Group Relies on AWS (38:17)
Sysco Reduces Storage Costs by 40 Percent Using Amazon S3 and Amazon Glacier (4:28)
SkyTouch Technology Powers Property Management System with Scalable Infrastructure from AWS (1:41)
Airbnb Scales Infrastructure Automatically Using AWS (3:18)
AWS Travel and Hospitality (1:58)

Studies & e-books

2023 Digital Transformation Report from Skift & AWS

Discover how travel and hospitality leaders plan to enhance the customer experience and improve operational efficiency.

Download report »

Restaurants, Catering, and Foodservice Cloud Migration Journeys

How to migrate to the cloud to improve resiliency, gain agility, and reduce costs

Read the e-book »

Accommodations and Lodging Cloud Migration Journeys

How to migrate to the cloud to improve resiliency, gain agility, and reduce costs

Read the e-book »

AWS for RMS: Modern revenue management in the cloud

Learn how to optimize revenue in the cloud

Read the report »

2022 Digital Transformation Report from Skift & AWS

Investing in the traveler experience of the future

Read the report »

E-book: Airport Cloud Migration Journeys

How to migrate to the cloud to improve resiliency, gain agility, and reduce costs

Read E-book »

E-book: Building "What's Next" in Travel and Hospitality

How travel and hospitality companies are innovating through disruption

Read E-book »

2021 Digital Transformation Report from Skift & AWS

Innovation born from disruption

Read the report »

May 2021 Travel and Hospitality issue of AWS Architecture Monthly

Read Issue »

21st Century Forecasting for the Travel & Hospitality Industry

Read whitepaper »

2020 Digital Transformation Report from Skift + AWS

AWS partnered with travel and hospitality industry-leading publication Skift on their annual Digital Transformation Report. Nearly 1,000 T&H executives provided insights on the state of digital transformation. The report features insights from AWS, as well as AWS customers Airbnb, Expedia, Korean Air, United Airlines, and more.

Read report »

E-book: Travel & Hospitality: Building Resilience For The Long Run

An essential guide for managing IT costs, building efficiency and enabling innovation in the face of disruption, now and for the long run

Read E-Book »

Explore Hospitality Technology's digital hotel

View map »

Explore Hospitality Technology's digital restaurant map

View map »

Infographics

Sustainability on AWS

How travel and hospitality companies are moving to AWS to protect the environment – and their bottom line

Read the Infographic »


Get started

Leading companies in travel & hospitality are already using AWS. Contact our experts and start your own AWS Cloud journey today.