AWS Executive Insights: Spain
Digitization is increasingly important to Spanish enterprises wanting to innovate to achieve competitive differentiation. Here, Spanish leaders share their experiences, best practices and transformative ideas for how they are partnering with AWS to digitally transform their organizations and deliver new forms of customer value.

Christian describes the digital transformation journey of Meliá Hotels and the importance that agility and innovation have had in improving customer experience.

Miguel Alava explores the expanding role of the CIO, why it’s critical for Iberian CIOs to lead their organizations transformation, and best practices from those organizations successfully transforming.
This report co-authored by Quint Group and AWS examines the criticality of clear cloud sourcing strategies in delivering true digital transformation, regardless of whether your business strategy focuses on optimisation or growth.

With organizations’ need for faster, data-driven decision making to adapt and meet customer needs, establishing a strategy to unleash your organizations data is even more pressing. Mattia Gamberoni discusses those organizations across Iberia that are leading the way and common challenges to look out for.

Many organizations in Iberia attributing their lagging digital maturity to an IT talent gap. Miguel Alava discusses how investing in training and re-skilling your existing workforce can offer much greater benefit that most organizations realize.
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