Send the right customer the right message at the right time through the right channels.

With Amazon Pinpoint, you can send messages through one or multiple engagement channels. This enables you to engage customers by using the channels that they prefer.

Our email, voice, push notification, and SMS channels offer industry-leading deliverability, engagement analytics, personalization options, and allow you to easily scale to reach millions of customers around the globe. Marketers and business users can send messages by using the web-based console, while developers and system integrators can use the Amazon Pinpoint REST API, or one of the AWS SDKs.

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  • Email
  • Voice
  • SMS
  • Push Notifications
  • Extensions
  • Email
  • With Amazon Pinpoint, you can start sending emails in minutes, and you only pay for what you use. You can schedule and send emails to pre-defined audience segments, create event-based email campaigns, and deliver transactional emails from both the marketer-friendly console and the Amazon Pinpoint REST API. To prevent emails from arriving in spam folders, Amazon Pinpoint email features help you identify and fix issues. By correcting these issues, you can increase the likelihood that your email will arrive in your customers' inboxes, instead of their spam folders. After you send your emails, you can measure their performance and the impact they had on customer behavior, which helps you optimize in the future. Learn more about Amazon Pinpoint email features.


    Benefits

    INDUSTRY-LEADING DELIVERABILITY

    Amazon Pinpoint maintains a strong reputation among mailbox providers by actively filtering unsolicited and malicious content. It also provides you with features to protect and improve your own sender reputation such as the deliverability dashboard and dedicated IP addresses.

    EASILY MEASURE PERFORMANCE

    Amazon Pinpoint offers analytics dashboards for both transactional emails and email campaigns. This helps you gain deep insights into the performance of the emails you’ve sent and learn how your emails impact customer behavior.

    BUILT FOR BOTH MARKETERS AND DEVELOPERS

    Whether you want to create a full-funnel advertising campaign or send real-time order confirmations and tracking information, you can easily use either the Amazon Pinpoint console or the REST API to accomplish your goals.

    SCALABLE

    Amazon Pinpoint is built for businesses of any size. Whether you send a few hundred emails each month or millions of emails a day, Amazon Pinpoint's scalable infrastructure can help you stay in touch with your customers.

  • Voice
  • Phone calls offer several advantages over other messaging channels: they're highly reliable, very extensible, and just about everybody has a phone number. With Amazon Pinpoint Voice, you can use text-to-speech technology to deliver personalized voice messages via phone calls to your customers. Amazon Pinpoint Voice is a great way to deliver transactional messages such as one-time passwords and identity confirmations. Learn more about Amazon Pinpoint voice features.


    Benefits

    HIGHLY RELIABLE

    Amazon Pinpoint Voice uses messaging routes that are optimized for the highest deliverability. We also offer features such as dedicated long codes and Phone Number Validate to ensure your messages are delivered at high rates.

    GLOBAL REACH

    With Amazon Pinpoint Voice, you can reach customers reliably with local numbers in more than 200 countries and regions around the world. You can deliver messages in dozens of languages, and with most languages, you can choose between several different voices.

    PERSONALIZATION

    Customize your voice messages by including personalization tokens and content. You can also personalize the delivery of your messages by controlling volume, changing pronunciation, emphasizing key words, and more to ensure you create a custom experience for your customers around the world.

  • SMS
  • SMS (text) Messages are a great way to provide your customers with urgent or important information. The SMS channel is very useful for both transactional and promotional use cases that require quick attention and action from your customers. Some examples include one-time-password codes, fraud monitoring and bank account alerts, appointment and reservation reminders and notifications, and limited-time offers for your customers who have opted in to receive text messages about special deals. Learn more about Amazon Pinpoint SMS features.


    Benefits

    RELIABLE DELIVERABILITY

    Amazon Pinpoint uses messaging routes that are optimized for the highest deliverability. Amazon Pinpoint dynamically picks the best route to each destination number, and automatically switches to different routes if delivery failures occur. Additionally, features such as Phone Number Validate correct data entry errors and clean up the phone numbers in your customer database. By using this feature, you can protect your sender reputation and improve the deliverability of your messages.

    GLOBAL REACH

    Amazon Pinpoint’s SMS channel helps you reliably reach customers in more than 200 countries and regions around the world. You can lease short codes and set up sender IDs in several countries and regions around the world to provide a localized experience for your customers. Amazon Pinpoint also helps ensure that your messages are sent in a way that complies with the rules of each recipient's country or region. For a complete list of countries and regions that you can send SMS messages to, see Supported Countries and Regions.

    INTERACTIVE ENGAGEMENTS

    Receive SMS messages from your customers and reply back to them in a chat-like interactive experience. With Amazon Pinpoint, you can create automatic responses when customers send you messages that contain certain keywords. You can even use Amazon Pinpoint with Amazon Lex, a service for building conversational interfaces into any application using voice and text, to create conversational bots.

  • Push Notifications
  • Push notifications are one of the most affordable and reliable ways to reach customers around the world and across a wide variety of devices. Your customers don't even have to be using your app in order to receive push notifications. This ensures you can deliver alerts such as a fraudulent activity notification, appointment reminder, or a time-sensitive promotion even your customers they are not actively using your application. Learn more about Amazon Pinpoint push notification features.


    Benefits

    RELIABLY REACH ANY CUSTOMER

    Amazon Pinpoint supports all of the largest push notification services globally so that you can send push notifications to your customers regardless of what device they own. You can use Firebase Cloud Messaging (FCM) to send messages to Android devices, Apple Push Notification Service (APNs) to send messages to iOS devices, Amazon Device Messaging (ADM) to send messages to Amazon Kindle Fire devices, and Baidu Cloud Push to send messages to Android users who use the Baidu app store.

    SCALABLE

    Amazon Pinpoint is designed to meet the demands of the world’s largest messaging use cases. Whether you’re a two-person startup that sends hundreds of messages a day, or an enterprise that sends hundreds of messages per second, Amazon Pinpoint can support your push notification requirements.

    SIMPLE TO USE

    Marketers and business users can use Amazon Pinpoint's easy-to-use web-based console to send push notifications without writing a single line of code. Developers can use the Pinpoint REST API or an AWS SDK to build Amazon Pinpoint functionality into their applications.

  • Extensions
  • Amazon Pinpoint Extensions (Public Beta) enables you to integrate channels such as social messenger and in-app messaging channels. You can create target audiences and send them campaigns through these channels, ensuring that they always reach your customers on the channel that is best for your use case. You can also use Amazon Pinpoint Extensions to enrichen your audience segmentation and campaign execution by defining AWS Lambda functions to run on each campaign execution. Learn more about Amazon Pinpoint Extensions.


    Benefits

    INCREASE CUSTOMER SATISFACTION

    Amazon Pinpoint Extensions enables you to bring in exactly the right channels that are relevant and useful to your customers. This helps you provide your customers a seamless engagement experience through the channels that they prefer to use, which enhances your customers’ experience interacting with your brand. Learn more about creating custom channels in the Amazon Pinpoint Extensions prelease documentation.

    TAILOR AUDIENCES IN REAL-TIME

    Using Amazon Pinpoint Extensions enables you to process and customize your audience segments with AWS Lambda. With this capability, you can tailor your campaigns in real time, at the exact moment campaign messages are delivered. Real-time segment filtering enables you to engage more narrowly defined audiences, which helps you deliver the right message to the right customer. This capability also makes new data available to update personalized message variables, so your customer always receives content that is relevant and personalized.

    EXTEND BEYOND NATIVE CHANNELS

    Amazon Pinpoint Extensions can also be used to enhance the email, voice, SMS, and push notification channels natively offered by Amazon Pinpoint. Using Amazon Pinpoint Extensions with AWS Lambda, you can improve your campaign audience sub-segmentation criteria or enhance your campaign messages in real-time for the email, SMS, voice messages, and push notifications channels.

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Amazon Pinpoint Analytics

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Amazon Pinpoint Engagement Management

Learn more about Amazon Pinpoint engagement management features.

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