Coca-Cola Migrates to AWS to Achieve 40% Operational Savings


The Coca-Cola Company—with more than 500 brands sold in over 207 countries—runs hundreds of marketing promotions every year. During Super Bowl XLVII, The Coca-Cola Company ran an ad that encouraged audience members to vote online for their favorite commercial ending. At the time, the company’s environment was on premises, and the massive spike of traffic to the site caused delays and a poor user experience. According to Michael Connor, digital marketing platform architect at Coca-Cola North America, this event triggered an internal push to move to the public cloud with Amazon Web Services (AWS).

In this replay from re:Invent 2014, Connor walks through how The Coca-Cola Company migrated to AWS to reduce costs and increase operational efficiencies. Moving to a DevOps model, The Coca-Cola Company leveraged AWS Elastic Beanstalk to enable its creative agencies to more efficiently deploy applications. The company also used AWS Auto Scaling to optimize performance and costs with its applications, allowing them responding better to sudden influxes of site traffic. By migrating to AWS, The Coca-Cola Company achieved 40 percent operational savings, coupled with an 80 percent reduction in IT help desk tickets due to added automation.

Watch the video below and learn more at AWS for Consumer Packaged Goods.

Coca-Cola: Migrating to AWS (41:42)

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