2023 年
NatWest 標誌

NatWest Bank 如何使用 AWS 個人化客戶體驗

NatWest Group 是英國最大的銀行之一。該公司正式成立於 1968 年,其淵源可追溯到 1727 年。NatWest Group 希望利用其豐富的舊式資料對自家個人、商業和企業銀行業務以及保險服務進行創新和個人化。資料和分析長 Zackary Anderson 討論該公司使用機器學習和資料分析為其 2000 萬客戶的龐大客戶群提供互動和個人化簡訊。NatWest Group 已使用 Amazon SageMaker 成功部署近 100 個機器學習模型,目標是在未來兩年內部署數千個模型。此公司個人化簡訊方法的影響非常顯著,包括在六個月內為貧窮社群的客戶節省近 50 萬英鎊的自動櫃員機費用、減少欺詐案件,以及提高整體客戶福祉。

使用的 AWS 服務

Amazon SageMaker

Amazon SageMaker 是根據 Amazon 長達 20 年開發真實世界 ML 應用程式的經驗精心打造而成,包含產品推薦、個人化、智慧採購、機器人和語音輔助裝置。

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