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Value-Based Shoppers use the internet to research everything from lawn and garden to pharmaceuticals and everything in between. They rely on online reviews, value knowledgeable and helpful salespeople and brands with quality reputations. Value-Based Shoppers are in a life stage that enjoys a steady income and looking forward to investing in home remodels, life insurance, retirement planning, etc. Value-Based Shoppers are for U.S. brands desiring to reach consumers that value quality.