Posted On: Jun 24, 2014
AWS Marketplace is AWS's cloud software store that makes it easy for AWS customers to find, buy, and use software configured especially for the AWS cloud. The Marketplace also helps Independent Software Vendors (ISVs), Value-added Resellers (VARs), and System Integrators (SIs) reach new customers and build their businesses on AWS.
Now, these Marketplace sellers can access and analyze traffic, usage, and revenue data driven by their marketing activities in the AWS Marketplace Management Portal on its Marketing Dashboard. The dashboard makes it easy to understand which activities are resonating with customers, and gives them concrete revenue figures to calculate their marketing ROI. Marketing staff can view their data in time series, and quickly sort, filter, and group data into campaigns to track aggregate results across several marketing activities over time. They can also easily identify trends and make quick visual comparisons using the marketing dashboard's Graph View, a tool that automatically creates configurable graphs of traffic, usage, and revenue performance over time.
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