AWS News Blog

Marketing Analytics Tools for AWS Marketplace Partners

The Amazon corporate culture, like many others, is driven by metrics and analytics. If you manage a product or a service, you are responsible for watching and driving the numbers “up and to the right.” If you are an Independent Software Vendor (ISV), Value-Added Reseller (VAR), or System Integrator (SI) with products in the AWS Marketplace, you can also use the metrics and analytics available to you in the Marketplace Marketing Dashboard to drive your online business.

Today we are launching a set of analytics tools that give you (as an ISV, VAR, or SI) the ability to dynamically view crucial traffic, usage and revenue data in time series form, create and compare marketing campaigns, and organize and present marketing data visually. Until now, sellers had to download their data and use an external tool to organize and analyze it. With today’s launch, these mission-critical business tasks can be performed from within the browser.

RefTag, You Are It
As a seller, you can embed referral tags (which everyone seems to call “reftags”) in your marketing activities (emails, inbound links, and social media messages) and the Marketing Dashboard will track and display the traffic, usage, and revenue driven by those activities. With today’s launch, you can now see the data organized by day, week, month or year. You can also scroll back in time to see historic data. The display is updated as you scroll; there’s no need to wait for a page refresh.

Quick Tour
You can view data by reftag or campaign, for any or all of your products:

You can display your results in tabular or graph form:

And you can select the desired timeframe:

Try it Now
This new feature is available now, and is accessible to all Marketplace sellers via the AWS Marketplace Management Portal. Watch our new video to learn more:


Jeff Barr

Jeff Barr

Jeff Barr is Chief Evangelist for AWS. He started this blog in 2004 and has been writing posts just about non-stop ever since.