AWS Partner Network (APN) Blog

Thank you for joining us in Las Vegas for AWS re:Invent 2023. We hope you enjoyed all of the educational content and big announcements. If you missed anything or just want to recap, we have rounded up the most relevant launches and program updates available for the AWS Partner and AWS Marketplace communities, including the AWS Partner Keynote with Ruba Borno, which showcased how AWS is improving the partner experience to guide partners to higher-value opportunities and longer-term success.

This post covers 10 enhancements we’re rolling out across our AWS Partner programs and services to drive partners to new heights of productivity and profitability. Announced at AWS re:Invent 2023, these enhancements are aimed at providing you more relevant and prescriptive guidance, where you need it, in a consistent and predictable manner. Learn how we’re ensuring that AWS Marketplace and partner programs provide demonstrated pathways to success—helping you drive greater customer value and profitability.

We have seen more and more customers procuring third-party software and professional services through trusted Channel Partners on AWS Marketplace. This, in turn, has led to Channel Partners accelerating business opportunities through AWS Marketplace. This post walks through the benefits Channel Partners like Presidio are realizing from AWS Marketplace, and highlights innovations that are leading to more momentum for all Channel Partners.

Organizations today face a number of resilience challenges—from data and state failures to downtime caused by code deployment issues or unexpected events—with high expectations from customers to be ‘always on, always available’. That’s why we’re excited to announce the AWS Resilience Competency, which helps AWS customers improve the availability and resilience of critical workloads in the cloud.

AWS built-in partner solutions integrate automatically with AWS foundational services to simplify and streamline the deployment experience. Available in AWS Marketplace, AWS built-in partner solutions are designed to automate, configure, and scale across multi-account environments following AWS best practices. This helps customers achieve business goals for faster growth and scale, all while increasing security posture by leveraging cloud foundational domains.

We’re excited to announce the AWS Cyber Insurance Competency, which makes it easy for customers—particularly Small and Medium Businesses—to find affordable policies from insurers that integrate their security posture assessment through a new, simplified customer experience with AWS Security Hub. AWS Cyber Insurance Competency Partners worked with AWS to digitally transform their assessment and onboarding process, which rewards customers that present a security posture following AWS best practices.

We’re excited to announce the AWS Advertising and Marketing Technology Competency to help AWS customers find partners that will develop the future of advertising and marketing by promoting solutions built on AWS—making data interoperability and innovation more effective. Previously called the AWS Digital Customer Experience Competency, the expanded Competency includes new categories to further differentiate partners and help customers find the right solution for their business.

Running containerized workloads on Amazon EKS and Amazon EKS Anywhere allows customers to use consistent tooling for security, observability, cost management, resilience, and operational excellence for their on-premises, edge, and cloud based containerized workloads. We’re excited to announce the Amazon EKS Ready specialization, which recognizes AWS Partners who have demonstrated technical proficiency to architect, run, and operate containerized workloads on top of Amazon EKS and EKS Anywhere.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2023 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year. Please join us in congratulating these AWS Partners for their continued success!

We are looking forward to bringing you AWS re:Invent 2023 both in-person and virtually. The conference is November 27 – December 1 in Las Vegas, with virtual opportunities to watch keynotes and Innovation Talks live. All of us at AWS are excited to connect with AWS Partners and AWS Marketplace Sellers from around the globe. To help you prepare, we’ve compiled a list of key re:Invent information for our AWS Partner and AWS Marketplace communities.

We’re excited to announce self-service enhancements to AWS Partner Central to help you drive efficiencies, use data insights, and reach new customers with AWS Marketplace integration. Key enhancements include a self-guided partner journey with automated tasks, account and product linking across AWS Marketplace and Partner Central, a new co-sell experience with APN Customer Engagements (ACE), and more.

At AWS, we believe our partners are well-positioned to support specialized customer needs, either through providing consultative support or specialty business applications with integrated generative AI capabilities. This is why we are introducing the Generative AI Center of Excellence (CoE) for AWS Partners. It’s a digital experience open to all partners within the AWS Partner Network (APN). Learn how the CoE delivers optimized learning paths to implement generative AI solutions for customers.

Through the newly-introduced Generative AI Center of Excellence for AWS Partners, we are excited to share perspective on many of these questions. AWS recently sat down for a Q&A session with McKinsey & Company Senior Partner Naveen Sastry to talk about generative AI opportunities and best practices in implementation. Noted in these whitepapers is the $4 trillion of economic value that could be enabled by generative AI, and the Q&A below delves into the direct implications and how companies can capture value.

In September 2023, AWS commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study to examine the potential business opportunity and return on investment (ROI) that Channel Partners can realize by building and scaling an AWS Marketplace practice. Learn about the study’s framework and key findings, including potential revenue opportunities, benefits, costs, and best practices associated with reselling third-party software, data, and offering professional services in AWS Marketplace.

Generative AI has lowered the barriers for many users on how foundation models (FMs) are used to transform products and experiences across industries. Ray is an open source, unified compute framework that makes it easy to scale AI and Python workloads, while provides a fully managed service and allows organizations of all sizes to accelerate building generative AI applications on AWS. Recently, open-source Ray integration with AWS machine learning accelerators was announced.

Data security is a critical concern for both businesses and individuals. With the increasing volume of data being generated and stored in the cloud, it’s more important than ever to protect sensitive information. Learn how SingleStoreDB Cloud on AWS provides private connectivity using AWS PrivateLink integration. SingleStoreDB Cloud automatically manages data across a three-tiered storage architecture comprised of memory, persistent cache, and storage.

The Amazon Athena web-based query editor enables data consumers to author and run SQL queries on data sources that are registered with the AWS Glue Data Catalog and other data sources such as Amazon S3. This post describes the setup to provide federated access with OneLogin as the identity provider to securely access, author, and run queries in the Athena web-based editor via the AWS console, without the need for users to install a JDBC driver or run a SQL client on their machines.

Customers who move to managed databases innovate faster, spending more time building new applications and less time managing infrastructure. Learn how Ippon assisted CallRail’s successful migration from self-managed PostgreSQL to Amazon RDS for PostgreSQL. This migration alleviated the strain caused by substantial workloads on the database and unblocked cost savings by eliminating manual database maintenance and management.

Many Kubernetes applications require access to persistent storage and data services, including block storage, shared file systems, and object storage. Learn how MYCOM OSI has improved the cost-performance dimension by adopting Amazon FSx for NetApp ONTAP. This post explores how the storage option was evaluated to identify a solution that optimizes the handling of large and complex telco assurance datasets.

Enterprises require considerable computational resources and storage capacity to successfully accomplish simulation tasks. An increasing number of simulations and calculations necessitate the real-time processing of substantial volumes of information, particularly in the CAE and CFD industries. Learn how to use the Fastone Compute Cloud-Enterprise Edition (Fastone FCC-E) to more efficiently handle large-scale CAE/CFD computations and simulations, while reliably leveraging AWS resources.

We are excited to announce our regional 2023 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year’s partner award winners can be proud of the contributions they have made to empower organizations to make data-driven decisions and save costs whilst also achieving certifications to better meet customers’ evolving needs. Working side by side with AWS Partners, we are stronger when supporting customers together and look forward to strengthening our partnerships in 2024.