AWS Partner Network (APN) Blog

Category: Foundational (100)

Say Hello

Say Hello to 135 New AWS Competency, Service Delivery, Service Ready, and MSP Partners Added in March

We are excited to highlight 135 AWS Partners that received new or renewed specializations in March for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

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Deloitte and AWS Strategic Collaboration to Accelerate Cloud Adoption in Growth Markets

Deloitte and AWS have expanded their collaboration to help organizations worldwide migrate to the cloud. Deloitte will invest in AWS Centers of Excellence, hiring over 800 AWS specialists across Sub-Saharan Africa, Spain, and Central Europe, providing cloud consulting, training, innovation labs, and managed services to empower digital transformations. This strategic agreement leverages Deloitte’s industry expertise and AWS’s leading cloud capabilities to overcome adoption barriers.

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Access the AWS Cloud Adoption Framework Workshop Delivery Guide in the AWS Prescriptive Guidance Library

The AWS Cloud Adoption Framework (AWS CAF) workshop delivery guide is available in the AWS Prescriptive Guidance library and offers step-by-step guidance for AWS Partners to run their own workshops with customers. It’s the same guidance we provide internally to AWS staff, providing both sales and delivery kits along with prescriptive guidance that is our gold standard for delivering AWS CAF workshops to help customers in their cloud transformation journey.

Unlocking the Power of SaaS: Explore the New SaaS on AWS Content Hub for Best Practices and Resources

The new SaaS on AWS hub is a dynamic platform that serves as your one-stop destination for navigating the intricate landscape of building, launching, and managing SaaS applications on AWS. As you embark on your SaaS cloud journey, you’ll encounter a myriad of challenges, from crafting scalable architectures to fine-tuning performance and enhancing customer retention. SaaS on AWS is designed to accompany you through every step of this transformative process.

KINEXON and AWS Are Pioneering Player Tracking Technology Tailored for Women’s Sports 

Women’s sports have lacked access to data analytics geared towards enhancing their performance. AWS and KINEXON collaborated to develop player tracking technology tailored for women, with key innovations including personalized load management plans based on an athlete’s cycle. This helps establish meaningful performance thresholds derived from data, and build a supportive community to advance equality through sports technology specifically designed for women.

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Achieving Greater Profitability: AWS Partner Alignment and Incentives

AWS Partners can achieve profitability by optimizing their offerings and aligning with customer needs. Key recommendations include mapping offerings to customer challenges through workshops, integrating solutions via partner collaboration, tailoring portfolios for segments/industries, leveraging APN programs as entry points, and using tools like the Customer Engagement Incentive. By understanding customer journeys and using AWS resources, partners can drive a $6.40 multiplier in revenue per $1 AWS sold.

Say Hello

Say Hello to 129 AWS Specialization Partners Added or Returning in February

We are excited to highlight 129 AWS Partners that received new or renewed specializations in February for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Building a Water-Secure Future with True Elements Water Intelligence Platform on AWS

The True Elements Water Intelligence Platform on AWS transforms complex data into clear insights on local watershed conditions. It provides color-coded scores for water quality and availability to support decisions around capital planning, supply chains, policy, reporting, forecasting, risk management, and innovation. Real-world examples show how the platform guides collective action on pollution, reveals supply chain vulnerabilities, and identifies opportunities for water resilience through targeted investments.

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New Generative AI Insights for AWS Partners to Accelerate Your Customer Offerings

AWS embraces the “working backwards” approach to stay customer-focused. The Generative AI Center of Excellence (CoE) for AWS Partners applies this methodology and collects partner feedback to provide relevant insights, tools, and resources on leveraging generative AI. Recent updates to the CoE include customer research on generative AI adoption challenges, a usage maturity heatmap by industry, and five new use case deep dives covering telecom, automotive, IDP, contact centers, and financial analysts.

Revolutionize Your Business with AWS Generative AI Competency Partners

With the ability to automate tasks, enhance productivity, and enable hyper-personalized customer experiences, businesses are seeking specialized expertise to build a successful generative AI strategy. To support this need, we’re excited to announce the AWS Generative AI Competency—an AWS Specialization that helps AWS customers more quickly adopt generative AI solutions and strategically position themselves for the future.