AWS Messaging & Targeting Blog

Introducing the Amazon Pinpoint Voice Channel

Today, Amazon Pinpoint added a new voice channel. This new channel enables you to deliver voice messages to your customers over the phone. When you use the voice channel, you provide a text script, and, optionally, instructions for converting that text to speech. Amazon Pinpoint converts your script into lifelike speech and then calls your […]

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Amazon Pinpoint’s Analytics Suite Now Includes Event Metric Visualizations

Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]

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Exciting New Email Features Available Now in Amazon Pinpoint

Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests […]

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Amazon Pinpoint Offers Customers a New Console Experience with Richer Segmentation Capabilities to Drive End-User Engagement

Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]

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Changes to our sending review process

We’re changing some of the language we use in our sending review process to make our communications clearer and more helpful. If you’re not familiar with the sending review process, it refers to the actions that we take when there are issues with the email sent from an Amazon SES or Amazon Pinpoint account. Usually, […]

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Creating an AI-powered marketing solution for sentiment analysis and engagement

Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. Marketers know that it’s critical to understand the conversations that customers are having about their brands. The holy grail isn’t just to understand what’s happening on social media, but to […]

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Streaming Events from Amazon Pinpoint to Redshift

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

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The intersection of Customer Engagement and Data Science

On the Messaging and Targeting team, we’re constantly inspired by the new and novel ways that customers use our services. For example, last year we took an in-depth look at a customer who built a fully featured email marketing platform based on Amazon SES and other AWS Services. This week, our friends on the AWS […]

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Improve SMS Message Delivery with Phone Number Validate in Amazon Pinpoint

Edited June 18, 2018: Since we first posted this blog post, we’ve changed the name of this feature to Phone Number Validate. Additionally, this feature was initially only available as a preview for customers who completed an application process. As of today, Phone Number Validate is available to all Amazon Pinpoint customers. SMS messaging is […]

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