AWS Messaging Blog

Enterprises spend millions on inflexible, proprietary email systems. Learn how to build a cloud-native, serverless mass email solution on AWS using Amazon SES, AWS Step Functions, Amazon API Gateway, and Amazon DynamoDB to send campaigns at scale for a fraction of the cost.

Rich Communication Services (RCS) brings branding, rich media, and verified sender identity to your customers’ native messaging app. This walkthrough shows how to create, register, and test an RCS agent on AWS End User Messaging entirely from the AWS CLI, from brand assets to verified inbound messaging with an automatic keyword response.

Creating an RCS agent on AWS End User Messaging normally means juggling 23 registration fields, three CLI parameter types, brand assets, and a multi-step approval. An AI coding assistant handles all of it: clone the sample repo, open it in your assistant, type “go,” and walk away with a working RCS agent.

Learn how to send every RCS content type (text, files, rich cards, carousels, and suggestions) with the SendRcsMessage API in AWS End User Messaging RCS, using Python. Each example includes a validated payload plus delivery controls such as message expiration and per-message SMS fallback.

In this post, you learn how to build an attachment processing pipeline that automatically extracts email attachments and classifies them with Amazon Bedrock.

Learn how to use AWS End User Messaging Notify to send one-time password (OTP) verification codes across 200+ countries in minutes, without provisioning phone numbers, managing carrier registrations, or navigating country-specific compliance requirements.

Learn how Fanatics Commerce built a scalable transactional email platform on Amazon SES, handling 48x volume growth across peak seasons while maintaining high deliverability through managed dedicated IPs, multi-tenant isolation, and real-time observability.

Most email providers offer capabilities to help improve deliverability, including dedicated sending infrastructure, reputation monitoring, address validation, and inbox placement testing. But these capabilities are typically sold as individual add-ons, each priced separately. Reaching the inbox consistently shouldn’t require evaluating dozens of options independently. That changes today with Amazon SES pricing plans. Pick a plan, and the right capabilities are already included at up to 22% less than purchasing them individually.

This post shows how to build a campaign orchestrator on AWS End User Messaging and Amazon Bedrock. The orchestrator predicts the best channel for each customer, adapts content per channel, and holds back messages to fatigued or unhappy customers.

In this post, we walk through Claw Boutique, an open-source reference architecture that connects a web storefront, WhatsApp, email, and Telegram into a single OpenClaw-driven ecommerce experience on AWS. Buyers interact through WhatsApp and a web store. The shop owner manages everything from Telegram, where an artificial intelligence (AI) agent processes restock, refund, and order commands.