AWS Messaging & Targeting Blog

On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019.  What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]

Regular visitors to this blog may have noticed that its name has changed from the Amazon SES Blog to the AWS Messaging and Targeting Blog. The Amazon SES team has been working closely with the Amazon Pinpoint team in recent months, so we decided to create a single source of information for both products. If […]

Over the past year, we’ve released several features that make it easier to track the metrics that are associated with your Amazon SES account. The first of these features, launched in November of last year, was event publishing. Initially, event publishing let you capture basic metrics related to your email sending and publish them to […]

Amazon Web Services is moving the certificates for our services—including Amazon SES—to use our own certificate authority, Amazon Trust Services. We have carefully planned this change to minimize the impact it will have on your workflow. Most customers will not have to take any action during this migration. About the Certificates The Amazon Trust Services […]

In August, we launched the reputation dashboard, which helps you track important metrics that could impact your ability to send emails. By monitoring the metrics in this dashboard, you can protect your sender reputation, which can increase the likelihood that the emails you send will reach your customers’ inboxes. Today, we’re launching two features that […]

Amazon SES now adds DMARC verdicts to incoming emails, and publishes aggregate DMARC reports to domain owners. These two new features will help combat email spoofing and phishing, making the email ecosystem a safer and more secure place. What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. The DMARC standard was designed […]

(Edited October 11, 2017)—Corrected the structure of the template JSON file and the maximum template file size. The Amazon SES team is excited to announce our latest update, which includes two related features that help you send personalized emails to large groups of customers. This post discusses these features, and provides examples that you can […]

The Amazon SES team is pleased to announce the addition of a reputation dashboard to the Amazon SES console. This new feature helps you track issues that could impact the sender reputation of your Amazon SES account. What information does the reputation dashboard provide? Amazon SES users must maintain bounce and complaint rates below a […]

The Amazon SES team is pleased to announce that you can now create groups of dedicated IP addresses, called dedicated IP pools, for your email sending activities. Prior to the availability of this feature, if you leased several dedicated IP addresses to use with Amazon SES, there was no way to specify which dedicated IP address […]

We’re pleased to announce the addition of open and click tracking metrics to Amazon SES. These metrics will help you measure the effectiveness of the email campaigns you send using Amazon SES. We’re also adding the ability to publish email sending metrics to Amazon Simple Notification Service (Amazon SNS) using event publishing. This feature gives […]