AWS Messaging & Targeting Blog

Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team. Time to read 5 minutes Learning level Intermediate (200) Services used Amazon Pinpoint, Amazon SNS, AWS Lambda, Amazon Lex, Amazon Connect Your customers deserve to have helpful communications with your brand, regardless of the channel that you use […]

In the world of pervasive consumer chat and messaging applications, email has retained its place as a ubiquitous channel for end customer communications. The Radicati Group reports that email usage will continue to grow from an estimate of 3.9 billion users in 2019 to 4.4 billion in 2023.1 Email is a welcome (and preferred) conduit for […]

Note: This post was written by Ryan Lowe, an AWS Solution Architect and the author of the Predictive Segmentation Using Amazon Pinpoint and Amazon SageMaker Solution. Businesses increasingly find themselves spending more time competing for a decreasing share of customers’ attention. A natural result of this competition is an increase in the cost of acquiring […]

Note: This post was written by Zach Barbitta, the Product Lead for Pinpoint Journeys, and Josh Kahn, an AWS Solution Architect. We recently added a new feature called journeys to Amazon Pinpoint. With journeys, you can create fully automated, multi-step customer engagements through an easy to use, drag-and-drop interface. In this post, we’ll provide a […]

AWS re:Invent 2019 is less than 50 days away, and that means it’s time to start planning your agenda. The Digital User Engagement team is hosting several builders sessions, chalk talks, and workshops this year. Come join us and learn more about using Amazon Pinpoint and Amazon SES to engage with and delight your customers. […]

Note: This post was written by Alan Chuang, a Senior Product Manager on the AWS Messaging team. On September 19, 2019, Apple released iOS 13. This update introduced changes to the Apple Push Notification service (APNs) that can impact your existing workloads. Amazon SNS has made some changes that ensure uninterrupted delivery of push notifications […]

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

Note: This post was written by Vesselin Tzvetkov, an AWS Senior Security Architect, and by Rostislav Markov, an AWS Senior Engagement Manager. Amazon SES has included support for incoming email for several years now. However, some customers have told us that they need a solution for forwarding inbound emails to domains that aren’t managed by […]

Last week, we made some changes to the way that Amazon Pinpoint sends Apple Push Notification service (APNs) push notifications. In June, Apple announced that push notifications sent to iOS 13 and watchOS devices would require the new apns-push-type header. APNs uses this header to determine whether a notification should be shown on the display […]

Note: This post was written by Ilya Pupko, Senior Consultant for the AWS Digital User Engagement team, and by Gopinath Srinivasan, an AWS Enterprise Solution Architect. A major advantage of using Amazon Pinpoint for your customer engagement workflows is its ability to tightly integrate with other AWS services. These integrations make it possible to engage […]