AWS Messaging & Targeting Blog

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

In an article we posted to Medium in February, we talked about how to determine the best time to engage your customers by using Amazon Pinpoint’s built-in session heat map. The session heat map allows you to find the times that your customers are most likely to use your app. In this post, we continued […]

On the Messaging and Targeting team, we’re constantly inspired by the new and novel ways that customers use our services. For example, last year we took an in-depth look at a customer who built a fully featured email marketing platform based on Amazon SES and other AWS Services. This week, our friends on the AWS […]

Edited June 18, 2018: Since we first posted this blog post, we’ve changed the name of this feature to Phone Number Validate. Additionally, this feature was initially only available as a preview for customers who completed an application process. As of today, Phone Number Validate is available to all Amazon Pinpoint customers. SMS messaging is […]

On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019.  What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]

Regular visitors to this blog may have noticed that its name has changed from the Amazon SES Blog to the AWS Messaging and Targeting Blog. The Amazon SES team has been working closely with the Amazon Pinpoint team in recent months, so we decided to create a single source of information for both products. If […]

Over the past year, we’ve released several features that make it easier to track the metrics that are associated with your Amazon SES account. The first of these features, launched in November of last year, was event publishing. Initially, event publishing let you capture basic metrics related to your email sending and publish them to […]

Amazon Web Services is moving the certificates for our services—including Amazon SES—to use our own certificate authority, Amazon Trust Services. We have carefully planned this change to minimize the impact it will have on your workflow. Most customers will not have to take any action during this migration. About the Certificates The Amazon Trust Services […]

In August, we launched the reputation dashboard, which helps you track important metrics that could impact your ability to send emails. By monitoring the metrics in this dashboard, you can protect your sender reputation, which can increase the likelihood that the emails you send will reach your customers’ inboxes. Today, we’re launching two features that […]

Amazon SES now adds DMARC verdicts to incoming emails, and publishes aggregate DMARC reports to domain owners. These two new features will help combat email spoofing and phishing, making the email ecosystem a safer and more secure place. What is DMARC? DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. The DMARC standard was designed […]