AWS Messaging & Targeting Blog

Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]

Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests […]

Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]

We’re changing some of the language we use in our sending review process to make our communications clearer and more helpful. If you’re not familiar with the sending review process, it refers to the actions that we take when there are issues with the email sent from an Amazon SES or Amazon Pinpoint account. Usually, […]

Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. Marketers know that it’s critical to understand the conversations that customers are having about their brands. The holy grail isn’t just to understand what’s happening on social media, but to […]

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

In an article we posted to Medium in February, we talked about how to determine the best time to engage your customers by using Amazon Pinpoint’s built-in session heat map. The session heat map allows you to find the times that your customers are most likely to use your app. In this post, we continued […]

On the Messaging and Targeting team, we’re constantly inspired by the new and novel ways that customers use our services. For example, last year we took an in-depth look at a customer who built a fully featured email marketing platform based on Amazon SES and other AWS Services. This week, our friends on the AWS […]

Edited June 18, 2018: Since we first posted this blog post, we’ve changed the name of this feature to Phone Number Validate. Additionally, this feature was initially only available as a preview for customers who completed an application process. As of today, Phone Number Validate is available to all Amazon Pinpoint customers. SMS messaging is […]

On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019.  What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]