AWS Messaging & Targeting Blog

Amazon Pinpoint Offers Customers a New Console Experience with Richer Segmentation Capabilities to Drive End-User Engagement

Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]

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Changes to our sending review process

We’re changing some of the language we use in our sending review process to make our communications clearer and more helpful. If you’re not familiar with the sending review process, it refers to the actions that we take when there are issues with the email sent from an Amazon SES or Amazon Pinpoint account. Usually, […]

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Creating an AI-powered marketing solution for sentiment analysis and engagement

Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. Marketers know that it’s critical to understand the conversations that customers are having about their brands. The holy grail isn’t just to understand what’s happening on social media, but to […]

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Streaming Events from Amazon Pinpoint to Redshift

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

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The intersection of Customer Engagement and Data Science

On the Messaging and Targeting team, we’re constantly inspired by the new and novel ways that customers use our services. For example, last year we took an in-depth look at a customer who built a fully featured email marketing platform based on Amazon SES and other AWS Services. This week, our friends on the AWS […]

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Improve SMS Message Delivery with Phone Number Validate in Amazon Pinpoint

Edited June 18, 2018: Since we first posted this blog post, we’ve changed the name of this feature to Phone Number Validate. Additionally, this feature was initially only available as a preview for customers who completed an application process. As of today, Phone Number Validate is available to all Amazon Pinpoint customers. SMS messaging is […]

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The End of Google Cloud Messaging, and What it Means for Your Apps

On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019.  What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]

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The Amazon SES Blog is now the AWS Messaging and Targeting Blog

Regular visitors to this blog may have noticed that its name has changed from the Amazon SES Blog to the AWS Messaging and Targeting Blog. The Amazon SES team has been working closely with the Amazon Pinpoint team in recent months, so we decided to create a single source of information for both products. If […]

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Troubleshooting event publishing issues in Amazon SES

Over the past year, we’ve released several features that make it easier to track the metrics that are associated with your Amazon SES account. The first of these features, launched in November of last year, was event publishing. Initially, event publishing let you capture basic metrics related to your email sending and publish them to […]

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