AWS Messaging & Targeting Blog
Two-Way SMS with Amazon Pinpoint
Learn to implement two-way SMS messaging for a simple approach that results in higher levels of customer engagement SMS, or text messaging, is the simplest way to reach your users outside of normal customer-facing web or mobile applications. Compared to other communication channels, such as email and push notifications, text messaging results in higher engagement. […]
Read MoreHow Disney Streaming Services Uses Amazon Pinpoint to Send Personalized Messages to Millions of Users in Real Time
At AWS re:Invent 2018, Billy Liu and Jimmy Tam from Disney Streaming Services took the stage to talk about how they use Amazon Pinpoint to meet some of their unique digital user engagement needs. Disney Streaming Services supports several mobile apps, including MLB At Bat, Ballpark and Beat The Streak from Major League Baseball, along with […]
Read MoreYour guide to AWS Digital User Engagement at re:Invent 2018
With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, […]
Read MoreEvent-based campaigns let you automatically send messages to your customer when they perform certain actions
Today, we added a new campaign management feature to Amazon Pinpoint: event-based campaigns. You can now use Amazon Pinpoint to set up campaigns that send messages (such as text messages, push notifications, and emails) to your customers when they take specific actions. For example, you can set up a campaign to send a message when […]
Read MoreIntroducing the Amazon Pinpoint Voice Channel
Today, Amazon Pinpoint added a new voice channel. This new channel enables you to deliver voice messages to your customers over the phone. When you use the voice channel, you provide a text script, and, optionally, instructions for converting that text to speech. Amazon Pinpoint converts your script into lifelike speech and then calls your […]
Read MoreAmazon Pinpoint’s Analytics Suite Now Includes Event Metric Visualizations
Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]
Read MoreExciting New Email Features Available Now in Amazon Pinpoint
Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests […]
Read MoreAmazon Pinpoint Offers Customers a New Console Experience with Richer Segmentation Capabilities to Drive End-User Engagement
Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]
Read MoreChanges to our sending review process
We’re changing some of the language we use in our sending review process to make our communications clearer and more helpful. If you’re not familiar with the sending review process, it refers to the actions that we take when there are issues with the email sent from an Amazon SES or Amazon Pinpoint account. Usually, […]
Read MoreCreating an AI-powered marketing solution for sentiment analysis and engagement
Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. Marketers know that it’s critical to understand the conversations that customers are having about their brands. The holy grail isn’t just to understand what’s happening on social media, but to […]
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