AWS Messaging & Targeting Blog

Category: Analytics

Analyze and improve email campaigns with Amazon Simple Email Service and Amazon QuickSight

Email is a popular channel for applications, used in both marketing campaigns and other outbound customer communications. The challenge with email is that it can become increasingly complex to manage for companies that must send large quantities of messages per month. This complexity is especially true when companies need to measure detailed email engagement metrics […]

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amazon-pinpoint-deliverability-dashboard

Creating custom Pinpoint dashboards using Amazon QuickSight, part 3

Note: This post was written by Manan Nayar and Aprajita Arora, Software Development Engineers on the AWS Digital User Engagement team. This is the third and final post in our series about creating custom visualizations of your Amazon Pinpoint metrics using Amazon QuickSight. In our first post, we used the Metrics APIs to retrieve specific […]

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Creating custom Pinpoint dashboards using Amazon QuickSight, part 2

Note: This post was written by Manan Nayar and Aprajita Arora, Software Development Engineers on the AWS Digital User Engagement team. In our previous post, we discussed the process of visualizing specific, pre-aggregated Amazon Pinpoint metrics—such as delivery rate or open rate—using the Amazon Pinpoint Metrics APIs. In that example, we showed how to create […]

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Streaming Events from Amazon Pinpoint to Redshift

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

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