AWS Messaging & Targeting Blog
Category: Amazon Athena
Tracking email engagement with AWS Analytics services
Email at scale is one of the most valuable forms of reaching and engaging with customers, but creating the most engaging email content means frequent tracking, monitoring, and analyzing bounces, complaints, opens, and clicks. Managing your reputation as a sender and understanding user engagement have never been more important and play a crucial role in […]
Analyzing Amazon SES event data with AWS Analytics Services
In this post, we will walk through using AWS Services, such as, Amazon Kinesis Firehose, Amazon Athena and Amazon QuickSight to monitor Amazon SES email sending events with the granularity and level of detail required to get insights from your customers engage with the emails you send. Nowadays, email Marketers rely on internal applications to […]
How to set up Amazon Quicksight dashboard for Amazon Pinpoint and Amazon SES engagement events
In this post, we will walk through using Amazon Pinpoint and Amazon Quicksight to create customizable messaging campaign reports. Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service that allows customers to connect with users over channels like email, SMS, push, or voice. Amazon QuickSight is a scalable, serverless, embeddable, machine […]