AWS Messaging Blog
Category: Technical How-to
Navigating messaging requirements in betting and gaming technology applications (Part 2: Executing the registration and maintaining compliance)
Part 2 of the betting and gaming messaging series: how to write use-case descriptions and opt-in documentation that win carrier approval, how to keep MFA messaging compliant and deliverable after approval, and how to respond if your registration is denied.
Navigating messaging requirements in betting and gaming technology applications (Part 1: Understanding the landscape and preparing your application)
Betting and gaming operators are classified as high-risk by carriers, so registering numbers for SMS MFA and account-verification messages faces heightened scrutiny. Part 1 covers how registration works across AWS and the carriers, why the industry is treated differently, and how to prepare a strong application with AWS End User Messaging before you submit.
Track SMS spend by team and use case with AWS End User Messaging
Learn how to attribute AWS End User Messaging SMS spend to the teams, cost centers, and use cases that generate it. Tag your sender IDs and phone numbers, activate the keys as cost allocation tags, and group SMS spend by tag in AWS Cost Explorer, with the equivalent AWS CLI commands.
Automate toll-free number registrations at scale with AWS End User Messaging
Learn how to automate the full toll-free number (TFN) registration lifecycle with a serverless architecture. Using AWS Step Functions, Amazon EventBridge, and a human-in-the-loop rejection pattern, this solution reduces each registration to a single API call and tracks the multi-day carrier review at zero compute cost.
Migrate production SMS traffic to a short code with AWS End User Messaging
Migrating production SMS traffic to a short code means carrying opt-out records, keyword configurations, and two-way messaging across originator types that carriers treat as independent senders. This post covers opt-out list migration, keyword handoff, carrier behavior, and a phased cutover with AWS End User Messaging SMS.
Centralized dashboard for monitoring SES identities
Organizations running Amazon SES across many AWS accounts struggle to see which identities exist and whether they are verified. This post presents two solutions that collect SES identity data across every account in your AWS Organization and surface it through Amazon Athena and Amazon Quick Sight for centralized visibility.
How to build a serverless mass email solution with Amazon SES
Enterprises spend millions on inflexible, proprietary email systems. Learn how to build a cloud-native, serverless mass email solution on AWS using Amazon SES, AWS Step Functions, Amazon API Gateway, and Amazon DynamoDB to send campaigns at scale for a fraction of the cost.
Creating and testing an End User Messaging RCS agent with AWS CLI
Rich Communication Services (RCS) brings branding, rich media, and verified sender identity to your customers’ native messaging app. This walkthrough shows how to create, register, and test an RCS agent on AWS End User Messaging entirely from the AWS CLI, from brand assets to verified inbound messaging with an automatic keyword response.
Setting up an RCS agent with an AI coding assistant and AWS End User Messaging
Creating an RCS agent on AWS End User Messaging normally means juggling 23 registration fields, three CLI parameter types, brand assets, and a multi-step approval. An AI coding assistant handles all of it: clone the sample repo, open it in your assistant, type “go,” and walk away with a working RCS agent.
Build an AI email pipeline with Amazon Bedrock and SES Mail Manager
In this post, you learn how to build an attachment processing pipeline that automatically extracts email attachments and classifies them with Amazon Bedrock.









