AWS Messaging Blog

Category: Intermediate (200)

How Fanatics Commerce built a scalable email platform on Amazon SES

Learn how Fanatics Commerce built a scalable transactional email platform on Amazon SES, handling 48x volume growth across peak seasons while maintaining high deliverability through managed dedicated IPs, multi-tenant isolation, and real-time observability.

Global SMS strategy for gaming: Lessons from migrating 2FA across 100+ countries

This post shares practical lessons from a real-world migration of a global gaming SMS platform from Amazon Simple Notification Service (Amazon SNS) to AWS End User Messaging. You’ll learn how to use resource sharing to avoid months of re-registration, how to build a country inventory that survives regulatory changes, and how to avoid the operational pitfalls that surface only when you migrate production traffic across accounts.

Automate sender ID registration in AWS End User Messaging

This post explains how to programmatically register sender IDs, which can be used in many countries around the globe. The registration process makes it possible for businesses and organizations to send messages using an alphanumeric identifier instead of a phone number, making communications more professional and recognizable to recipients.

How to register for a US toll-free number with AWS End User Messaging

As businesses increasingly use SMS messaging to engage with customers at scale, having the right origination identity is crucial. Toll-free numbers (TFNs) are the quickest way to begin sending to the United States and offer a trusted, high-visibility option that can drive greater response and brand recognition. This post is for every company that wants to send to the US or internationally.

Best practices for building high-performance WhatsApp AI assistant using AWS

WhatsApp is one of the most widely used messaging platforms globally, making it an ideal channel for customer engagement. Whether you’re building a virtual assistant, a customer AI assistant, or an internal communication tool, developing a WhatsApp AI assistant presents unique design and operational challenges. In this post, we explore best practices for building a […]

Use AI agents and the Model Context Protocol with Amazon SES

We’ve released the SESv2 MCP Server sample on GitHub and invite current and prospective customers to experiment with it in non-production environments. This post provides example use cases demonstrating how the SESv2 MCP Server can be used with AI tools like the Amazon Q CLI to get information about an Amazon SES account, set up configurations, and send test emails – all without needing deep expertise in email or Amazon SES.