AWS Messaging & Targeting Blog

Category: Amazon Personalize

Amazon Personalize optimizer using Amazon Pinpoint events

Note: This post was written by Ryan Lowe, an AWS Solution Architect and Chelsea Graf, Senior Pinpoint PM. This is the second of two posts in our series on personalization with Amazon Pinpoint. Today’s customer expects a high level of personalization in order to continue engaging with an enterprise.  Rather than a generalized marketing campaign, […]

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Predictive User Engagement using Amazon Pinpoint and Amazon Personalize

(Edited November 25, 2019)—We’ve updated this post to include a link to the official Predictive User Engagement solution page. Note: This post was written by John Burry, a Solution Architect on the AWS Customer Engagement team. Predictive User Engagement (PUE) refers to the integration of machine learning (ML) and customer engagement services. By implementing a […]

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