Category: Amazon Pinpoint

Amazon Pinpoint is a multichannel communication service that helps application developers engage their customers through communication channels such as SMS or text messaging, email, mobile push, voice, and in-app messaging. Amazon Pinpoint SMS provides the global scale, resiliency, and flexibility required to deliver SMS and voice messaging in web, mobile, or business applications. SMS messaging […]

Amazon Pinpoint offers marketers and developers one customizable tool to deliver customer communications across channels, segments, and campaigns at scale. Amazon Pinpoint makes it easy to run targeted campaigns and drive customer communications across different channels: email, SMS, push notifications, in-app messaging, or custom channels. Amazon Pinpoint campaigns enables you define which users to target, determine […]

Navigating Multi-Tenancy in Amazon Pinpoint Businesses are constantly evolving, often managing multiple product lines, customer segments, or even geographical locations. Furthermore, many business-to-business (B2B) companies that are Independent Software Vendors (ISVs) will often need to manage their customer’s marketing automation environment. This complexity necessitates a robust customer engagement strategy that can adapt and scale efficiently. […]

Abstract Business intelligence (BI) dashboards provide a graphical representation of metrics and key performance indicators (KPIs) to monitor the health of your business. By leveraging BI dashboards to analyze the performance of your customer communications, you gain valuable insights into how they are engaging with your messages and can make data-driven decisions to improve your […]

Introduction Artificial Intelligence has undoubtedly shaped many industries and is poised to be one of the most transformative technologies in the 21st century. Among these is the field of marketing where the application of generative AI promises to transform the landscape. This blog post explores how generative AI can revolutionize marketing strategies, offering innovative solutions […]

Amazon Pinpoint has a global SMS reach, of 240 countries and regions around the world, enabling companies of all sizes to send SMS globally. Unlike the process of sending a personal message from your phone to someone in another country, sending Application to Person (A2P) messages, also known as bulk SMS, involves many more regulations […]

Introduction Geofencing, which creates a virtual geographical boundary that triggers a marketing action to a mobile device when a user enters or exits that boundary, can be used in marketing messages to drive more traffic and increase conversions. Amazon Pinpoint, AWS’ multichannel communication tool, can be used to create mobile notifications using geofencing technology, so […]

How to add WhatsApp as an Amazon Pinpoint Custom Channel WhatsApp now reports over 2 billion users in 180 countries, making it a prime place for businesses to communicate with their customers. In addition to native channels like SMS, push notifications, and email, Amazon Pinpoint’s custom channels enable you to extend the capabilities of Amazon […]

In this blog you will deploy a solution that integrates Amazon Pinpoint with WhatsApp for outbound and inbound messages. Amazon Pinpoint is a multichannel customer engagement platform allowing you to engage with your customers across 6 different channels (push notifications, email, SMS, voice, in-app messages and custom channel). Using Amazon Pinpoint’s custom channel you can […]

Introduction Amazon Pinpoint is widely used by many customers for their various user engagement use cases like marketing campaigns, scheduled communications (newsletters, reminders, etc.), and transactional messaging. By using the message template feature in Amazon Pinpoint, customers can design messages personalized to the specific end users, by using variable attributes. While Amazon Pinpoint enables customers […]