AWS Messaging & Targeting Blog

Category: Amazon Pinpoint

Digital User Engagement at re:Invent 2018

Your guide to AWS Digital User Engagement at re:Invent 2018

With roughly 50,000 attendees expected to descend upon Las Vegas next week for the seventh AWS re:Invent, our re:Invent 2018 agenda has unsurprisingly grown along with the crowd size. This year, we have added a full day of additional content, expanded our campus, added expo hours, and included over 1,000+ breakout sessions, hackathons, bootcamps, workshops, […]

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Event-based campaigns let you automatically send messages to your customer when they perform certain actions

Today, we added a new campaign management feature to Amazon Pinpoint: event-based campaigns. You can now use Amazon Pinpoint to set up campaigns that send messages (such as text messages, push notifications, and emails) to your customers when they take specific actions. For example, you can set up a campaign to send a message when […]

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Introducing the Amazon Pinpoint Voice Channel

Today, Amazon Pinpoint added a new voice channel. This new channel enables you to deliver voice messages to your customers over the phone. When you use the voice channel, you provide a text script, and, optionally, instructions for converting that text to speech. Amazon Pinpoint converts your script into lifelike speech and then calls your […]

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Amazon Pinpoint’s Analytics Suite Now Includes Event Metric Visualizations

Today, we’re enhancing Amazon Pinpoint’s analytics capabilities by giving you the ability to filter event data based on certain attributes and metrics. We’re also adding new analytics features help you visualize event data over time. These new features help you quickly understand how your customers are using your app, and make it easy to keep […]

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Exciting New Email Features Available Now in Amazon Pinpoint

Yesterday, we launched several exciting new email-related features in Amazon Pinpoint. The biggest of these features is the ability to send transactional emails. Transactional emails are a great way to send one-to-one emails to your customers without creating segments or campaigns first. For example, when a customer makes a purchase in your app, or requests […]

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Amazon Pinpoint Offers Customers a New Console Experience with Richer Segmentation Capabilities to Drive End-User Engagement

Last night, we launched a significant update to the Amazon Pinpoint console. These updates make it easier to start sending campaigns with Amazon Pinpoint. In fact, you can start engaging with your customers in as few as three clicks! This update also includes advanced segmentation capabilities, which enable you to filter based on user, endpoint, […]

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Creating an AI-powered marketing solution for sentiment analysis and engagement

Note: Matt Dombrowski, one of our Solutions Architects, wrote this article. He also developed the sample code that you can use to implement this solution. Marketers know that it’s critical to understand the conversations that customers are having about their brands. The holy grail isn’t just to understand what’s happening on social media, but to […]

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Streaming Events from Amazon Pinpoint to Redshift

Note: This post was originally written by Ryan Idrigo-Lam, one of the founding members of the Amazon Pinpoint team. You can use Amazon Pinpoint to segment, target, and engage with your customers directly from the console. The Pinpoint console also includes a variety of dashboards that you can use to keep track of how your […]

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The End of Google Cloud Messaging, and What it Means for Your Apps

On April 10, 2018, Google announced the deprecation of its Google Cloud Messaging (GCM) platform. Specifically, the GCM server and client APIs are deprecated and will be removed as soon as April 11, 2019.  What does this mean for you and your applications that use Amazon Simple Notification Service (Amazon SNS) or Amazon Pinpoint? First, […]

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