AWS Messaging & Targeting Blog

Category: Thought Leadership

SES MailManager high level architecture

Mail Manager – Amazon SES introduces new email routing and archiving features

Amazon Simple Email Service (SES) is a cloud-based email sending service provided by Amazon Web Services (AWS), handling both inbound and outbound email traffic for your applications. It allows users to send and receive email using SES’s reliable and cost-effective infrastructure without having to provision email servers yourself. Managing multiple email workloads at scale can […]

Building a generative AI marketing portal on AWS

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]

Amazon SES

Migrating to a cloud ESP: How to onboard to Amazon SES

Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]

Amazon SES – Set up notifications for bounces and complaints

Why is it important to monitor bounces and complaints when using Amazon Simple Email Service? Amazon Simple Email Service (Amazon SES) is a scalable cloud email service provider that is cost-effective and flexible. Amazon SES allows businesses and individuals to send bulk emails to their customers and subscribers. However, as with any email service, there […]

How to implement multi tenancy with Amazon SES

In this blog post, you will learn how to design multi-tenancy with Amazon SES, as well as the fundamental best practices for implementing a multi-tenant architecture that can effectively handle bulk the email sending needs of your downstream customers. Amazon Simple Email Service (SES) is utilized by customers across various industries to send emails to […]

Choosing the Right Domain for Optimal Deliverability with Amazon SES

As a sender, selecting the right domain for the visible From header of your outbound messages is crucial for optimal deliverability. In this blog post, we will guide you through the process of choosing the best domain to use with Amazon Simple Email Service (SES) Understanding domain selection and its impact on deliverability With SES, […]