AWS Messaging Blog

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How Fanatics Commerce built a scalable email platform on Amazon SES

Learn how Fanatics Commerce built a scalable transactional email platform on Amazon SES, handling 48x volume growth across peak seasons while maintaining high deliverability through managed dedicated IPs, multi-tenant isolation, and real-time observability.

Build an AI-powered real estate assistant on WhatsApp using Strands Agents SDK and AWS End User Messaging

This post shows how to build a WhatsApp assistant that responds instantly. We show you how to build a real estate assistant powered by AI that delivers property discovery, home loan pre-approval, and site visit booking entirely within WhatsApp. The solution uses the Strands Agents SDK to orchestrate specialized AI agents on Amazon Bedrock, with AWS End User Messaging Social for WhatsApp integration. The serverless backend runs on AWS Lambda and Amazon DynamoDB.

Getting your SMS short code production-ready with AWS End User Messaging

In this post, we walk through the setting up AWS End User Messaging SMS, covering 12 configuration steps from compliance through phased traffic migration. The guide to SMS short codes with AWS End User Messaging covers the application and registration process up through provisioning. This post picks up from that point and provides an operational readiness walkthrough that takes you from “Active” status to confidently sending your first production message, including a final validation step to confirm readiness.

Using Amazon Mail Manager SMTP to send email via Amazon Simple Email Service

In this post, you configure Amazon SES Mail Manager to send outbound email in a Region that does not offer the classic SES SMTP endpoint. This post uses eusc-de-east-1 (AWS European Sovereign Cloud) as an example, but the same steps apply to AWS Regions where Mail Manager is available and the classic SMTP endpoint is not.

Build an AI-powered course recommender using Amazon Bedrock and AWS End User Messaging

Educational technology (EdTech) providers face the challenge of maintaining seamless, personalized communication and presenting the right recommendations to their diverse stakeholders. This post explores how combining Amazon Web Services (AWS) End User Messaging and WhatsApp Business API with the advanced AI capabilities of Amazon Bedrock can transform educational engagement.