Category: *Post Types

Many customers need to automate email notifications to a broad and diverse set of email recipients, sometimes from a sensor network with a variety of monitoring capabilities. Many sensor monitoring software products include an SMTP client to achieve this goal. However, managing email server infrastructure requires specialty expertise and operating an email server comes with […]

Amazon Simple Email Service (SES) is a cloud-based email sending service that helps businesses and developers send marketing and transactional emails. We introduced the SESv1 API in 2011 to provide developers with basic email sending capabilities through Amazon SES using HTTPS. In 2020, we introduced the redesigned Amazon SESv2 API, with new and updated features […]

In a move to safeguard user inboxes, Gmail and Yahoo Mail announced a new set of requirements for senders effective from February 2024. Let’s delve into the specifics and what Amazon Simple Email Service (Amazon SES) customers need to do to comply with these requirements. What are the new email sender requirements? The new requirements include long-standing best practices […]

Introduction In the preceding entries of this series, we examined the transformative impact of Generative AI on marketing strategies in “Building Generative AI into Marketing Strategies: A Primer” and delved into the intricacies of Prompt Engineering to enhance the creation of marketing content with services such as Amazon Bedrock in “From Prompt Engineering to Auto […]

Introduction Part 2 of 3: From Cohorts to Campaigns Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]

Introduction Part 1 of 3: Extending the Cohort Modeler Businesses are constantly looking for better ways to engage with customer communities, but it’s hard to do when profile data is limited to user-completed form input or messaging campaign interaction metrics. Neither of these data sources tell a business much about their customer’s interests or preferences […]

Amazon Pinpoint is a multichannel communication service that helps application developers engage their customers through communication channels such as SMS or text messaging, email, mobile push, voice, and in-app messaging. Amazon Pinpoint SMS provides the global scale, resiliency, and flexibility required to deliver SMS and voice messaging in web, mobile, or business applications. SMS messaging […]

Amazon Pinpoint offers marketers and developers one customizable tool to deliver customer communications across channels, segments, and campaigns at scale. Amazon Pinpoint makes it easy to run targeted campaigns and drive customer communications across different channels: email, SMS, push notifications, in-app messaging, or custom channels. Amazon Pinpoint campaigns enables you define which users to target, determine […]

Navigating Multi-Tenancy in Amazon Pinpoint Businesses are constantly evolving, often managing multiple product lines, customer segments, or even geographical locations. Furthermore, many business-to-business (B2B) companies that are Independent Software Vendors (ISVs) will often need to manage their customer’s marketing automation environment. This complexity necessitates a robust customer engagement strategy that can adapt and scale efficiently. […]

Amazon SES: Email remains a powerful tool for businesses, whether for marketing campaigns, transactional notifications, or other communications. Amazon Simple Email Service (Amazon SES) is a cloud email service provider that can integrate into any application for bulk email sending. Amazon SES is an email service that supports a variety of deployments like transactional emails, […]