AWS Messaging & Targeting Blog

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How to use domain with Amazon SES in multiple accounts or regions

Sometimes customers want to use their email domain with Amazon Simples Email Service (Amazon SES) across multiple accounts, or the same account but across multiple regions. For example, AnyCompany is an insurance company with marketing and operations business units. The operations department sends transactional emails every time customers perform insurance simulations. The marketing department sends […]

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Amazon Pinpoint achieves HITRUST certification

Securing the storage and flow of data is increasingly critical to the healthcare industry. More stringent security and compliance needs, along with mandates like HIPAA, help the industry mitigate risk but navigating multiple frameworks makes the process complex. The Health Information Trust Alliance Common Security Framework (HITRUST CSF) reduces complexity for organizations by providing a […]

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Amazon SES configuration for an external SMTP provider with Auth0

Many organizations are using an external identity provider to manage user identities. With an identity provider (IdP), customers can manage their user identities outside of AWS and give these external user identities permissions to use AWS resources in customer AWS accounts. The most common requirement when setting up an external identity provider is sending outgoing […]

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Apple Mail’s iOS15 Privacy Protection Impact to Senders

On June 7th at Apple’s Worldwide Developer’s Conference (WWDC 2021) Apple announced that Apple Mail users can now choose to use Apple Mail Privacy Protection. Apple Mail Privacy Protection will allow iOS to privately load remote message content which will hide recipient’s mail activity information like IP and user agent information, including geolocation and device(s) […]

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Orchestrating and Monitoring Multichannel Messaging with Amazon Pinpoint

The union of marketing and technology (MarTech) has contributed to making communications and customers interactions more dynamic and personalized. In a multichannel environment with increasingly connected customers, it is essential for a MarTech system to orchestrate a digital marketing strategy using customers’ preferred channels in addition to monitoring their effectiveness during these engagements. Companies in […]

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How to Log Amazon SES details using Amazon CloudWatch

One of the use cases Amazon Simple Email Service (Amazon SES) users try to implement is to centralize various SES notifications from different domains or email addresses to get insights about how many of those emails were delivered, bounced or complaint. If you have these details, they can be valuable to help you take appropriate […]

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Obtaining a short code for sending text messages to US recipients – Part 2

In my last post, I gave an overview of the benefits of short codes. I also covered several important pieces of information that you should have in place before you apply for a short code. In this post, I’ll look at the application process itself. I’ll share tips and information that will help you complete […]

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Obtaining a short code for sending text messages to US recipients – Part 1

Many of the customers that I work with use short codes for their SMS use cases. This is especially true in the United States, where short codes are a common way to send messages to recipients. Short codes offer high throughput and high deliverability rates. They’re also easier for your customers to remember and identify, […]

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Advanced Amazon Pinpoint Templates using Message Template Helpers

Personalization of customer messages is a proven way to increase engagement of promotional and transactional communications. In order to make these communications repeatable and scalable, building personalization through templates is often required. Using the Advanced Template Capabilities feature of Amazon Pinpoint, it’s now possible to create highly customized templates used for email, SMS, and Push […]

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Complying with DMARC across multiple accounts using Amazon SES

Introduction For enterprises of all sizes, email is a critical piece of infrastructure that supports large volumes of communication from an organization. As such, companies need a robust solution to deal with the complexities this may introduce. In some cases, companies have multiple domains that support several different business units and need a distributed way […]

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